Motor Valley at risk? Look at the Porsche, dear minister

Motor Valley at risk with the electric? Look at the Porsche, dear Minister Cingolani. Not only does he not fear the battery revolution, but he rides it with great results.

Motor Valley at risk? If we cross, yes …

The alarm launched by the Minister of Ecological Transition caused a sensation, Roberto Cingolani, on the future of the Emilia-Romagna Motor Valley. The gist of his speech was: if the EU confirms the objectives al 2030 e al 2035, with a gradual transition to electric, the Land of Motors is in danger of extinction. With brands like Ferrari, Lamborghini & C. to suffer the repercussions of the farewell to cylinders and pistons. “If today we thought we had a penetration of 50% of electric cars d’emblée, we would not even have the raw materials to make them, nor the grid to manage it. On a 14-year production cycle, think that automotive niches and supersport readjust it’s unrealistic“He said. But are we sure that this is the case? There are two ways to undergo the coming technological revolutions. One is perch on the past, defend the existing and perhaps begin to ask for public funds to continue doing what has always been done. Another instead …

Motor Valley at risk? The Porsche with the Taycan …

Another is instead ride the future and accept the challenge of new technologies openly. Trying to seize the opportunities that open up, in addition to the objective criticalities, which are many. Unfortunately, the Italian industry in recent decades has not chosen this second path e statements like the minister’s do not help to change approach. All of Europe is in the same boat, but elsewhere they have already been working on change for some time, rwelcoming the first fruits. For example, Porsche, which already in 2019 launched its first electric model (six years before Ferrari, expected by 2025). And that he just announced the sales results for the first half of 2021. Listen, listen, the Taycan electric is now selling as much as the legendary 911 (19,822 deliveries against 20,611). And above all, it has already registered in the middle of the year what it did in all of 2022. An impressive trend, for a model whose price list goes from a minimum of 89 to a maximum of 184 thousand euros. Not a small car, in short.

We must believe it and there are already those who are moving

Detlev von Platen, Head of Sales & Marketing at Porsche, explains. “The electrification rate is growing everywhere. This confirms the path taken with our strategy. In Europe, approx 40% of the cars currently being delivered have an electric motorwhether it’s a pure electric or a plug-in hybrid. Our top priority continues to be to make our customers’ dreams come true“. Leaving openly to understand that customer dreams can be fulfilled in electric. Indeed, perhaps more, given that Porsche is about to launch its second battery-powered model, la Macan, and has a whole range on the way. After all, in Sant’Agata Bolognese, at home Lamborghini, they think exactly like in Porsche (both brands are part of the VW Group). And in the Motor Valley there is a whole flourishing of old and new companies that are throwing themselves on the electric, even if the minister does not know it. We are taking a picture of it I study which we will present on 27 October a KeyEnergy-Ecomondo. Ah, the minister is invited, of course …

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