Most used tools to put links in the Instagram biography

In the last two years, the industry of the link-and-bio has been shot.

Since 2020, more than 10 companies have released such tools. Creators use these unique URLs on their social media profiles to drive followers to landing pages (known as landing pages) with a multitude of other links and applications.

the services of link-and-bio emerged as early as 2016 to get around the fact that social networks — especially Instagram — only allowed users to include a single URL in their profiles.

For many creators, these landing pages they are essential for the business, since they work as aggregators or directories from which users can access all the services or different content on each website that the creator offers, from their YouTube channel to their Etsy space.

“It is invaluable”says Kristen Bousquet, microinfluencer y coach of creators. “It would be very difficult for me to have to choose just one link. I love the option of having multiple because I am able to lead people to many different things that are going to help me be more profitable.”

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Bousquet, who uses the tool link-and-bio Milkshake, includes in your landing pace links to your program coaching checkout, your Amazon affiliate store, and your e-book.

With so many bio link services available, it can be difficult to navigate this space.

The marketing platform of influencers HypeAuditor analyzed 1.7 million Instagram accounts of creators in the United States, Australia, the United Kingdom, and Germany to determine which link-and-bio They are the most popular on the platform.

Linktree is the tool most popular used by influencers of Instagram to put links in the biography

HypeAuditor has calculated that 15.73% of the Instagram accounts analyzed, that is, about 270,000, use Linktreeone of the first solutions of link-and-bio from startup Australian of the same name.

Linktree is widely recognized as the leader in this type of links, with more than 24 million active users, according to the company’s recent survey Defining the Creator Economy. And in March, the company became the first unicorn in the universe of links in the bio after raising a series B round after which it reached a valuation of 1,300 million dollars (about 1,200 million euros).

Other popular options are Linkin.biofrom social media company Later (which was acquired by Mavrck last month), Beacons, Milkshake and Carrd.

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Here are the 10 most popular link-in-timeline tools on Instagram, according to data from HypeAuditor:

• Linktree: 15.73%
• Linkin.bio (by Later): 0.96%
• Beacons: 0.74%
• Milkshake: 0.61%
• Carrd: 0.44%
• Lnk.bio: 0.27%
• Linkfire: 0.26%
• Direct.me: 0.09%
• Linkpop.com (by Shopify): 0.09%
• Which: 0.04%

55% of Instagram profiles have URLs in their bios

Just over half of the 1.7 million accounts analyzed had web pages linked to in their profiles.

The 10 most popular links included URLs to tools link-and-bio such as Linktree, as well as links to other social media platforms such as YouTube and Facebook.

According to HypeAuditor, only 3 of the platforms link-and-bio mentioned were among the top 10 most popular sites included in Instagram bios.

Here are the 10 most popular links in Instagram bios, according to data from HypeAuditor:

• Linktree: 15.73%
• YouTube: 9.22%
• Facebook: 2.09%
• Bit.ly 1.91%
• Linkin.bio (afternoon): 0.96%
• Etsy: 0.92%
• Goals: 0.74%
• TikTok 0.72%
• Twitter: 0.64%
• Spotify: 0.62%

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