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Cohen’s new position was reported by the Israeli business newspaper, Globes.
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SoftBank is seen as the world’s leading technology fund, having invested large sums of money into companies such as Uber, Alibaba and TikTok.
The Saudi Arabia-backed venture capital group will become the second investment giant to open an office in Israel in the last three months, after Blackstone.
According to reports Globes reported Saturday (10/7/2021), although Cohen has no investment background, SoftBank relies on his status as a “famous and popular” figure in Israel.
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