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Moschino has inaugurated a new boutique in Taikoo Li Sanlitun, one of the most prestigious shopping places in the heart of Beijing, presenting an exclusive design concept signed by creative director Adrian Appiolaza. This space, which extends over 200 m² with an entrance overlooking Sanlitun Road, is, undoubtedly, a tribute to the DNA of the maison and the creative talent of Appiolaza.
A concept that celebrates Moschino design and heritage
The boutique it obviously reflects Moschino’s distinctive aesthetic, thanks to an iconic facade that recalls the blue sky and clouds, a central motif of Appiolaza’s debut “0 Collection”. Inside, the environment combines graphic elements together with high-impact architectural elements. The checkerboard flooring in white Carrara and black Marquina marble dialogues with French-style seats in bright yellow and the Smiley logo, which create an atmosphere that combines tradition and modernity. The furnishings also include golden metal hangers with classic moldings and fine wood work tables, handcrafted in Italy. The entrances and windows are enhanced by Canaletto walnut portals, which frame the displays and underline the attention to detail, always at the center of the Moschino style.
Collections and offer
The boutique houses the women’s, men’s, children’s and accessories collections, offering customers a complete and immersive shopping experience. Every detail of the space has been carefully conceived to reflect Moschino’s creative vision. To celebrate, therefore, Italian craftsmanship and dialogue with the local context at the same time.
Address
Shop S6 – 16 & 17, No. 11 Taikoo Li Sanlitun South, No. 19 Sanlitun Road, Distretto Chaoyang, Beijing
Christmas in Italy
For the Christmas holidays in Italy, the fashion brand met Milanese pastry excellence.
The Martesana Traditional Panettone is presented in an unprecedented guise entirely of gold created by the expert hands of Maestro Vincenzo Santoro inspired and guided by the unmistakable creativity of the Moschino maison. A Gold chocolate glaze, PGI Piedmont hazelnuts and chopped hazelnuts envelop the iconic leavened product from the Alta Pasticceria di Quartiere to give life to an unprecedented sweet creation, kept inside a precious collectible hatbox.
What unique elements did the Moschino and Italian craftsmanship collaboration bring to the Christmas holiday collections?
1. What is the concept behind the design of the Moschino store in Beijing, and how does it celebrate the brand’s heritage?
2. Can you talk about the collaboration between Moschino and Italian craftsmanship for the Christmas holidays in Italy? What was the result of this collaboration?
