Little or not affected by the repercussions of the coronavirus pandemic (Covid-19), the Moroccan automotive industry is still considered one of the most attractive markets in the Middle East and North Africa (MENA) region, for create production opportunities, despite the fact that local economic activity suffers from a more or less “serious” recession.
According to a recent report by Fitch Ratings, “ Morocco obtained the highest result in terms of growth in automobile production, i.e. 83.9 points out of 100 “. This performance explains its qualitative leap on “ a strong prospect of production growth, low labor costs and related industrial policy ».
The report of the International Classification Agency goes even further by asserting that there is still room for improvement in terms of the country’s logistics network and the development of the active workforce, stressing that “ the automotive sector in Morocco is one of the country’s largest wealth-producing sectors ».
« Many international car manufacturers choose Morocco for its strategic geographical location which lies between the Middle East, North Africa and Europe, as well as for the tremendous business opportunities it offers to international investors. “, Fitch Solutions noted in its report. The agency focused on the reasons that push companies to move towards production in Morocco.
The most important of these is ” its availability by a cheap and qualified workforce, in addition to the strength of its industrial policy, since the Kingdom has scored points in this regard, and the Moroccan government also supports the development activity of the automobile industry ».
Morocco maintains the leadership of the automotive industry in the Middle East and North Africa (MENA) despite the effects of the coronavirus pandemic (Covid-19) on the field of automotive production and exports. Alongside French automakers PSA and Renault, which operate production plants in Morocco, several global auto parts suppliers are investing in the Kingdom, which has positioned itself as a competitive export center thanks to a strong network of highways and railways.
This classification comes at a time when the automotive industry around the world is facing many challenges, in addition to the global economy, tariffs and the shift to electric freight instead of fuel, which has had a negative impact on overall sales in many markets, in particular the European market.
The importance of the automotive sector lies in the size of the direct jobs that it provides, which amount to 10,000, to which are added tens of thousands of indirect jobs, and the exports of the automotive industry and its industries. coins amount to 80 billion dirhams, which confirms the importance of this sector on the national economic fabric.
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