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Morning in the Psychiatric Ward: Korean Drama Fails to Attract International Audiences

Korean drama Tracy 2023-11-21T08:45:00+08:00

This Korean drama, which has received overwhelming praise in South Korea, has failed to attract foreign audiences like dramas such as “Squid Game” and “Dark Glory”.

Recently, Netflix released a new drama called “Morning in the Psychiatric Ward”. I thought it was a romantic drama wrapped in a medical drama, but unexpectedly it actually focused on “mental illness” and led the audience to slowly walk into it. Life between medical staff and patients in a psychiatric ward.

(Image source: Netflix “Morning in the Psychiatric Ward”)

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The TV series stars Park Bo-young, Yeon Hyung-jin (Yeon Woo-jin) and Jang Dong-yoon. Park Bo-young plays Da Eun, a nurse in the mental ward. She has experienced an unusual life in this special working environment. Every episode has touching stories. The story moved the audience to tears. Before the show was broadcast, it was revealed that it hoped to break people’s prejudice and fear about mental wards and mental illness through the work. It seems that the response in South Korea has been very good. Many viewers left messages on SNS after watching the show. People with mental illness have a closer understanding of mental illness, and everyone has a very high opinion of the drama. The drama, which was officially released on the 3rd, ranked first on Netflix’s “Today’s Top 10 Korean Works” on the 16th, and is also on the OTT search website ” Kinolights” ranked fifth in “Today’s Ranking”.

(Image source: Netflix “Morning in the Psychiatric Ward”)

(Image source: Netflix “Morning in the Psychiatric Ward”)

However, “Morning in the Psychiatric Ward” did not generate the same level of popularity overseas as other Korean dramas. The response from foreign audiences to the drama was mediocre, which also caused the drama’s ranking on the international rankings to rise slowly. The highest ranking is only 4th in Netflix’s “Global TOP 10 TV SHOW”, and its popularity is not as good as “Strong Woman Kang Nam Soon” and “My Goddess Roommate Doona” which were broadcast at the same time. Some foreign viewers said: “The story unfolded too slowly” and “I cannot understand the mental illness caused by overwork”, etc.

(Image source: Netflix “Morning in the Psychiatric Ward”)

Korean netizens also had something to say about the fact that foreign audiences were not optimistic about “Morning in the Psychiatric Ward”. They all said: “Originally, there are various themes in TV dramas” and “It’s surprising that foreigners don’t have such a thing as overwork.” ”, “The results are indeed very unsatisfactory”, “I haven’t seen such an interesting TV series for a long time”, “It’s really hard to relate to people who are not Koreans. The cause of the disease is also very Korean. Of course you don’t understand it. It’s not because the drama didn’t get well-received overseas”, “It has an Oriental atmosphere from the first episode, and foreigners won’t understand it at all”, “We just have to like it”, “Mental illnesses also have cultural backgrounds”, etc. .

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