Musk’s first few weeks as owner of Twitter are accompanied by a lot of turmoil. So he fired all the half the staff and hit him lose more employees because they wouldn’t promise it work more.
According to Bloomberg, Musk is still considering starting even more people, including in the sales department. Twitter, which no longer has a communications department, has yet to respond to that message.
Experts have warned that Musk’s harsh intervention has left Twitter very vulnerable disturbances. If a problem suddenly occurs, the remaining staff may not be able to fix it. And if a site becomes untrustworthy, that too can drive users away.
Due to the unrest on Twitter, more and more advertisers are turning their backs on the social network. The Volkswagen automobile group, the pharmaceutical company Pfizer and the snack maker Mondelez, among others, have already announced in recent weeks that they will no longer advertise via Twitter for the time being.
Advertisers are afraid of their image
Advertisers fear that Musk is loosening the rules on allowed and forbidden expressions to such an extent that unwanted messages will be placed around their ads. The return of Trump on the platform confirms those fears, according to critics. The former president was previously banned from Twitter after his supporters stormed the Capitol on Jan. 6, 2021.
Several large Dutch companies were previously unable to say whether they will adjust their Twitter activities. Heineken and KLM have long said that they will not advertise on Twitter because their target group can best be reached via Instagram and Facebook. Supermarket chain Albert Heijn has also not advertised via the social media site Musk took over in “quite a while”.
