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More than music: How Deutschrap is conquering the retail sector

Outside of the music industry, rappers keep trying to build a foothold in the business world. Had in the past Capital Bra Already done this with success: the rapper brought his own Pizza “Gangstarella” and his Icetea “Bratee” on the market. The demand for his products was great. Only recently did Capital Bra one new variety of his iced tea: The “Bali-Edition”.

We have for you five products listed with which rappers like to try their luck:

Shisha Tabak

Shisha tobacco is likely to be one of the most popular products in the German rap scene: Already artists like them 187 street gang tried their luck in the past with the distribution of their own brand of tobacco. But they are not the only ones: In the year 2014 opened KC Rebell his first hookah lounge in Stuttgart, the “Rebell Lounge”. The following years are the Rebell Shisha Shops added and in the year 2015 finally too KC Rebels own Shishatabak-Marke “Hasso Tobacco”. The rapper recently contacted his community via social media and announced that he was alone for a weekend 25o thousand cans would have sold. Even after the long time, fans still seemed interested in his product. KC Rebell obviously could with his Shisha Tabak to convince. Even Farid Bang got into the business and has its own brand of its tobacco “Banger Tobacco” brought on the market. The rapper contacted his community via Instagram: “[…] come on, I’ll make a shisha tobacco. Why did I make shisha tobacco? I have a lot of envious people, they have shisha cafes and I want to earn money with these people ”, so Farid Bang.

Cornflakes

In the year 2019 collaborate Travis Scott with Reese’s Puffs and released his own Cornflakes. Within thirty seconds the cardboard boxes should be worth 50 Dollar have been sold out. Nowadays you can find them at much more expensive prices on platforms like eBay. Also German rappers Luciano used this idea for himself: “When I was having breakfast, I had an idea that has never been seen before in Germany: I’ll make the first cornflakes with Drip”, said the rapper himself under a post via Instagram. Be available Lucianos Cornflakes “LOCO CHARMZ” in its album box “AQUA”that on July 1st celebrated together with the tape release. But later he also wanted that “Take over supermarkets”. Even Genetics announced their album “Outta This World 2” on, their own corn flakes “Cereal Killers” to want to bring out. The upcoming CD should be according to the Trailer, the Genetics published via Instagram, in the cereal box.

Cosmetics

The community of Loredana she should not only because of her music, but also because of her extraordinary looks to celebrate. That’s why the rapper has hers own cosmetics brand “1812” founded: “In addition to her successful career in the German rap genre, Loredana is known for her polarizing looks. She loves trying new and unusual styles that express her mood and facets, but her personality always stays the same. With her music and expressive make-up, Loredana embodies a strong and self-confident woman who remains true to herself and does not let herself be deterred by the resentment of haters ”so it says on the official website. The brand name is intended to pay homage to Loredanas daughter Hana be that on December 18, 2018 was born. The first “Product drop” from “1812” was an eyeliner set.

alcohol

Already 2019 published Bonez MC and RAF Camora together their own “Carnival” brand. “Carnival” is a vodkathat the two brought to market together. With the first release, the supply should be within a few minutes sold out have been. Since then, the vodka has been available in all supermarkets. Business seemed to be going well because Bonez MC called himself and RAF Camora via Instagram as “Vodka Millionaires”. Rap colleague too Been tried his luck selling alcohol in the past: in the year 2015 the rapper entered a new business area and introduced his premium vodka “Kabumm” in front. However, it shouldn’t Sidos The only alcoholic project left: Together with his friend and business partner Knossi he brought two different wines this year on the market. One kind was one “ALGE magic drink mead honey wine” and the other one “ALGE dragon blood cherry wine”. Even Shirin David’s alcoholic Icetea should be in production at the moment.

Perfume

Shirin David had not only focused on the production of their own iced tea in the past: “Everything about me smells of success, hence the Douglas deal”, says the rapper on her track Babsi Bars. Some time ago she had dealt with the company Douglas done together and you own perfume created. Your community was even allowed to be a part of it, because they could use social media to determine in which direction the fragrance should go. Also rap colleague Juju already presented her own perfume: “It took a long time … but I knew nothing about the perfume lady. I really wanted to get the bottle PERFECT and it finally worked! Because I found someone who managed to build the lid in the shape of a diamond exactly as I imagined ”, so Juju itself. On 12. November 2020 she announced via Instagram that her perfume will be from 19. November 2020 is available.

One thing is certain, the world of German rapeseed keeps coming back surprises ready for us. We are excited to see what other products the rappers will have in store for us in the future.

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