The travel agencies of the Holidayland franchise system, which is part of the Alpha network, are to become more visible on social media. To achieve this, the franchise headquarters is providing its offices with more support in creating content. Up until now, Facebook has been used centrally. From now on, the marketing team in Oberursel can also take over the service for Instagram.
As a full-service solution, the posts are played directly on the offices’ accounts twice a week. Personalized content can also be played. For example, links to individual websites or landing pages of marketing campaigns are possible, says Holidayland.
Holidayland is an operator-independent franchise system that belongs to the Alpha network. Around 220 independent travel agency companies have joined together under the umbrella of the brand.
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