The changes that Mediaset has made again in the mornings of Cuatro have brought with them the disappearance of a mythical space. ‘Deportes Cuatro’, which was the chain’s flagship in its prime, has been reduced to a mini-section within ‘On everyone’s lips’the magazine led by Diego Losada.
The group announced last week changes to its morning schedule, the ‘cursed fringe’ of the chain: ‘On everyone’s lips’ moved up its schedule to 1:15 p.m. and ‘Alta tension’ went on to air at 3:00 p.m., despite the fairly acceptable data it was garnering at noon. With this movement, the fate of ‘Deportes Cuatro’ – which was broadcast at the same time – was unknown.
Well, on Monday it was resolved: Manu Carreño, who was in charge of running the space, now appears on the Losada program, without its own set, for a section of just a few minutes. It should be remembered that in its last stage ‘Deportes Cuatro: El VAR’ -as it was currently called- barely occupied 15 minutes of the Cuatro grid and that its audience was around 2% of the screen share.
Nothing to do with the old days when ‘The Manolos’ (Manu Carreño and Manolo Lama) They turned the ‘Deportes Cuatro’ brand into a benchmark in sports news and one of the most watched programs on Cuatro.
After the departure of the second of them and different changes of presenters, the format was losing strength. Despite the cancellation of ‘Noticias Cuatro’ in 2019, the program continued on the air with its own set and tonesomething that has finally disappeared as a result of the dance on the Cuatro program.
–
