Updated: 25.05.202115:00
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Moosburg Marketing eG exchanged ideas with the citizens with an online live talk. The new MoMa boss also presented his agenda.
Moosburg – He brings experience from science and practice with him: As the new branch manager of Moosburg Marketing eG, the economic geographer Thomas David introduced himself directly to the members and citizens on Thursday. At the “1. Live-Talk ”of the cooperative, the 37-year-old revealed in a dialogue with chairman Rainer Lauterbach how he would like to lead the city marketing in Moosburg professionally into the future. The viewers were able to follow the conversation from their home device and join the discussion via chat.
As a research assistant, he did research on consumer behavior in retail and, as a municipal advisor, he developed strategies for revitalizing cities. The situation in Moosburg irritates him because he can now “apply” the knowledge he has acquired, explained the branch manager. To seek personal contact with the members, to respond to their wishes and expectations, that is important to him. He wanted to arrive in Moosburg not only professionally, but also in social life. He has already used the past few weeks for this. “The beautiful corners of the old town have recently been revitalized,” said the new manager happily.
Presenting the “added value” of the Moosburg Card is also a matter of concern. Around 10,000 euros are currently loaded on these shopping vouchers. There is also great potential in the city app: business people can use it to increase their presence with advertising entries, parallel to the meinmoosburg.de website. “We make our channels available to members,” emphasized the branch manager.
Follow the “plan” conversion via webcam
Together with the city administration, he is currently getting to know the schedule for the inner city redevelopment. The fact that city marketing must also creatively accompany the construction phases is an important point. The citizen could follow the renovation of the “plan” on site using a webcam, David took up the suggestion of a viewer of the live broadcast. Another point: Moosburg’s award as a “Fair Trade Town” must be an incentive to further expand sustainable engagement. “It mustn’t remain a flash in the pan,” demanded the branch manager.
A participant in the live chat wanted to know which events will take place in the coming months. “So now I have to take out my glass ball,” said David and smiled. Initial discussions have already taken place regarding the Christmas market. It is of course not possible to say with certainty whether the pandemic will allow the alignment. One would definitely like to continue the format “O’gricht is” in the Moosburg district court garden. The Moosburg trade fair would also be held as a face-to-face event this year. “What do we learn from Corona?” That is the central question that he asks. So far, when planning the cooperative, people have relied on frequency and movement. Then suddenly everything was obsolete. We have to pay more attention to this in the future.
You can watch the live talk here
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