Belgian Start-Up Moonbird Introduces Breathwork Device for Better Sleep and Stress Reduction
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Innovative Solution for Sleep and Stress
A Belgian start-up, Moonbird, has developed a bird-shaped device designed to help people improve their sleep and reduce stress through breathing exercises. The device, which has already been used by over 35,000 customers in Europe, works by pacing the user’s breathing and tricking their body into a state of relaxation. Supported by scientific studies confirming the benefits of slow breathing, Moonbird offers a unique and non-pharmacological therapy for individuals struggling with sleep issues and hypertension.
Simple and Effective
The Moonbird device stands out from the multitude of meditation and breathing-specific apps. Its creators, Stefanie and Michael Broes, wanted to provide a non-connected and non-app solution in order to help people relax and reduce stress without reaching for their phones. To use the device, one simply shakes it, places their thumb on the sensor, and allows the palm-sized device to guide their breathing with gentle movements. This organic and physical approach allows users to calm their nervous system and experience the benefits of slow breathing without the distraction of a smartphone app.
A Solution Born from Personal Experience and a Gap in the Market
Stefanie Broes, founder and CEO of Moonbird, experienced sleep issues during her PhD studies, which led her to explore breathwork as a solution. This inspired her to create a device that not only helps individuals like her find better sleep but also promotes a state of relaxation and calm. Her brother, Michael Broes, joined the project with a desire to blend medical science with data-driven insights. Through their collective efforts, Moonbird has achieved significant success in the European market and is now expanding into the United States.
Activating the Parasympathetic Nervous System
Moonbird’s design and functionality center around activating the parasympathetic nervous system, which is responsible for relaxation. The simplicity of the device, devoid of an on/off switch, allows for easy access and usability. The lack of an app dependency further enhances the device’s appeal, making it suitable for individuals of all ages and technological aptitudes.
Environmental Considerations and Accessibility
Moonbird takes sustainability seriously. The device is manufactured locally in Belgium, optimizing their supply chain and logistics to minimize environmental impact. Moonbird also offers a 30-day trial period, allowing customers to return or repair their device, thus reducing waste. The company’s commitment to accessibility is reflected in their decision to provide free content on their app, eschewing subscription models, and encouraging device sharing.
The Journey Continues
Moonbird’s success in Europe, with over 35,000 units sold, demonstrates the device’s appeal and its positive impact on sleep and stress reduction. With their expansion into the U.S. market, the Broes siblings aim to introduce their innovative approach to wellness to a broader audience. The natural fit of Moonbird’s device and their mission within the U.S. market holds strong potential for continued gro
