Montblanc arrives in New York with the launch of the campaign The Library Spirit: Episodes From Around The World with an exclusive event.
Adrien Brody, Chloë Sevigny, Peggy Gou, Penn Badgley and Stella Maxwell were the special guests who gathered at the luxurious Maison in NY for the launch of their latest campaign The Library Spirit: Episodes From Around The Worlda global campaign highlighting the inspiring power of libraries around the world as sources of knowledge, creativity and discovery.
In this new campaign, libraries, which capture years of stories on their shelves, are also a window into the soul of a culture and a city, an atmosphere to which Montblanc is strongly associated, as it has its origins in the culture of writing. . The recent campaign stop explores New York’s unique librarian spirit, attitude and style to match.
Special guests were joined by Montblanc CEO Nicolas Baretzki and Montblanc Artistic Director Marco Tomasettain Stephan Weiss Studiosa modern loft space that captures the spirit of New York City with its distinctive style blending classic and new design, transformed into an experience with a red carpet book-inspired space and visuals from the new campaign recreated in different spaces of the library of the enclosure.
In celebration of the city’s creative energy, New York City graffiti artist, Ian Sullivanbrought an urban twist with his artwork in a space with his signature style, combining traditional techniques with the raw energy of graffiti and offering personalized stationery to guests during the event.
Las parts Montblanc featured in the campaign were on display for guests to discover, including the Montblanc Extreme 3.0 backpack with M LOCK buckle 4810 in wrought iron, the Montblanc Extreme 3.0 142 bag in black, the Montblanc Extreme 3.0 Compact bag, the StarWalker SpaceBlue writing instrument Metal Fineliner, the Montblanc 1858 Iced Sea Gray Dial watch and the new Montblanc MTB 03 in-ear headset.
To mark the launch of the campaign, the Montblanc Madison Avenue boutique was decorated with a façade installation of the Montblanc Extreme 3.0 motif on one of the new heroes of the leather collection.
Inside the boutique, the pop-in experience offers attendees a serene reading nook and a “public library” in the form of a shared bookshelf, open for visitors to explore and encouraging them to discover new literary works by leaving a book and picking up new one. one with them.
Another of the attractions that could be seen was a cafeteria, which will serve drinks and miniature versions of some of New York’s favorite treats, such as bagels, pretzels and donuts, available at the Madison Avenue boutique every Friday and Saturday from 1:00 pm to 5:00 pm, from September 8 to October 28. 2023.
The campaign, shot by photographer Mariano Vivanco, features American model Garrett Neff, model, actress and bibliophile Liya Kebede, and model James Turlington, who develops at the iconic New York Public Library in Midtown Manhattan, the iconic Beaux-Beauty building. Arts which houses an exceptional collection of books and home to the famous Rose Main Reading Room.
2023-09-07 22:34:12
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