New York is written and drawn in very different ways. Montblanc He knows it, naturally, so in his most recent chapter for The Library Spiritthat story where the firm merges tradition with avant-garde, has decided to pay tribute to this great city, the epicenter of global culture, while adding its lines, words and strokes with other key geographies for the Níveas Cúspides brand.
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With all the vibe of the city.
in the big apple
Montblanc, one maison luxury with its origins in the culture of writing, organized an event to launch the latest chapter of The Library Spirit: Episodes From Around The Worlda global story that highlights the inspiring power of libraries around the world as sources of knowledge, creativity and discovery.
Libraries—which store years of stories on their shelves—are also a window to the soul of a culture and a city. The final stop in this grand narrative explores New York City’s own library spirit, and its attitude and style to match. From the New York Public Library to the private collections that live in the city’s schools and universities, as well as the great houses of publishing and book sales.
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A vibrant tale of luxury and art.
Here, where the greatest editors and writers on the continent have met for so many, many years.
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Those attending this great meeting
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Adrien Brody
Guests such as Adrien Brody, Penn Badgley, Alfonso Herrera, Chloë Sevigny, Peggy Gou —in charge of the DJ set for the evening—and Stella Maxwell met with Nicolas Baretzki, CEO of Montblanc, and Marco Tomasetta, Artistic Director of Montblanc, at Stephan Weiss Studios, the modern loft that also served as the setting for the new episode.
The vibe that has marked the season
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Gonzalo García Vivanco
Without a doubt, this was one of the most exciting nights at this time of the year, precisely to say goodbye to summer and fully open our arms to autumn. There are few stories and visuals that manage to transmit the emotion of his DNA at the same time as a genuine hit of topicality; and this, with true power, accomplishes the task.
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Alfonso Herrera.
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Dree Hemingway.
Capturing the spirit of New York City with its distinctive style that combines classic and new, the space for this party was transformed into a Montblanc Library Spirit experience, with a red carpet inspired by the books and visual elements of the new campaign recreated in different spaces of the library. In celebration of the city’s creative energy, New York graffiti artist Ian Sullivan created artwork throughout the space in his signature style, blending traditional techniques with the raw energy of graffiti, as well as offering custom stationery to guests during the event. .
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Esmeralda Pimentel.
The best? How different aesthetics, logic, semantics and even handwriting of what New York means today came together. Obviously, nothing and no one better than Montblanc to combine everything in the same universe and share it with the entire world.
2023-09-08 22:58:26
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