“After evaluating the current events, Fortuna betting office has decided to end cooperation with the Clash of the Stars organization,” the bookmaker said. “The primary reason for terminating the contract is a different view of the program of events, the choice of fighters and their social profile, which has deviated from the acceptable edge in the view of the company over time.”
Prima TV, which realized the social unacceptability dozens of hours earlier, reacted similarly.
“Prima Group fully distances itself from the controversial course of the Clash of the Stars press conference and from the statements of some participants. Our original vision was to promote adrenaline matches of well-known personalities with the support of the Prima COOL brand, which itself sometimes goes ‘over the edge’ with the artistic rendering of its trailers. However, she never crossed the line to encourage violence and aggressive behavior in any way, which is definitely not COOL. We withdraw from all cooperation with Clash of the Stars,” says Prima.
For Clash of the Stars, the defection of the two most important business partners means big problems in the form of a loss of money and attention. And rightly so.
If the industry itself lacks self-regulation in that it cannot eliminate manifestations of primitive verbal violence, dangerous threats and incitement to hatred, it is only right that sponsorship money replaces this role.
