– Mondelez uses AI to create marketing content faster and more targeted
– Personalized content is now produced in hours instead of weeks
– Cooperation with Accenture and Publicis accelerates AI-supported innovations
Mondelez International, in collaboration with Accenture and Publicis Groupe, has launched an AI-powered marketing platform that allows the company to create personalized marketing content more efficiently, reports Food Business News. This platform uses artificial intelligence, particularly generative AI, to produce text, images and videos in a few hours instead of weeks. This helps Mondelez better respond to rapidly changing consumer preferences and create tailored experiences for its customers. The technology is based on analyzing years of marketing data and helps the company make more creative and data-driven decisions.
The platform allows content to be personalized more quickly and to respond specifically to consumer needs, for example through product recommendations or tailored offers at the right time. Accenture has developed a digital core structure that collects and processes real-time data to continuously generate relevant insights. This data is used to create marketing campaigns that seamlessly fit consumer needs and expectations. For Mondelez, this means significant time savings and a greater focus on personalized, impactful messaging.
In addition, Publicis plays a crucial role in implementing the creative elements of the campaigns. By using generative AI, the production of content not only becomes faster, but also safer and more precise. The new tools help Mondelez teams maintain brand integrity while remaining innovative. This will engage consumers in a more relevant way as the company continues to expand its leadership in marketing innovation.
