Mona Stevens, the new face in German football, and the cult brand Dr Pepper are entering into a strong partnership. With Mona, the beverage brand has found the perfect match to spread knowledge about this sport and ignite even more passion and enthusiasm for football. The focus of the cooperation is a digital activation with useful and humorous videos on the topic of American and flag football.
The Dr Pepper brand has been relying on the increasing popularity of the sport for years and is getting ready for the touchdown again this year with the limited American Football Edition. The varieties Classic, Zero, Cherry and Vanilla Float are available for your own home zone. The limited football design is available in German food retailers and in the Ready2Drink online shop.
The brand is now consolidating its position with Mona Stevens, who will now be on the pitch for Dr Pepper. Mona Stevens is not only the quarterback for the Saarland LadyCanes, but also for the German American and flag football national team. She is also an enthusiastic ambassador for flag football in the National Football League and a presenter on RTL’s Expert Squad.
“With her enthusiasm, her friendly nature and her expertise, Mona will work as an authentic ambassador together with Dr Pepper to help make the topic of football more accessible not only for men, but especially for women,” says Jessica Christof, Brand Manager for Dr Pepper Germany & Austria.
“We are proud to work with Mona Stevens and bring the fascinating universe of American and flag football to a wider audience. Her passion and expertise make her an ideal partner for Dr Pepper and we look forward to the exciting content we will produce together. With Mona at our side, we are not only ready to conquer the field, but also to win the hearts of football fans and get them ready for game day,” says Max Kuska, Head of Brands at Drinks & More.
The collaboration includes a series of interesting videos that will be published on the Dr Pepper and Mona Stevens social channels starting in January. In addition to Mona, former NFL player Christopher Ezeala will also be in front of the camera for Dr Pepper to get the community in the mood for the Super Bowl. This triple football power promises an exciting combination of unique taste and captivating enthusiasm for sports.
Source/Image Source: Drinks & More
2023-12-13 08:28:13
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