Modern undertaker mymoria opens a boutique in Frankfurt

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Modern undertaker mymoria opens a boutique in Frankfurt

The modern funeral home mymoria opens its sixth funeral boutique in Germany in downtown Frankfurt. The open concept also invites passers-by to browse. The location was deliberately placed in the busy center in order to make the topic of burial visible again in the middle of society.

Frankfurt am Main/Berlin. Nothing here is reminiscent of a classic funeral home. The address of the boutique, centrally located at the Liebfrauenkirche in downtown Frankfurt, is also unusual for an undertaker. The shop windows offer a glimpse into bright sales and advice areas decorated with birch trunks – instead of a gloomy coffin display and urn wall. mymoria, digital market leader and pioneer of modern funeral planning, has already implemented the branch concept in Cologne, Munich, Hamburg, Nuremberg and Leipzig.

It is now also much easier for people from Frankfurt and the surrounding region to get advice in a personal conversation – in an atmosphere in which they can feel comfortable while they deal with farewell and funerals.

Felix Maßheimer, Managing Director of mymoria: “Our boutiques should also appeal to those who are not currently dealing with a bereavement. For example, it is possible to plan a funeral plan free of charge. We hope that we can interest people here in dealing more openly with the topics of dying and farewell.”

That’s why visitors will also find moving books for children and adults, informative guides and almost 100 other curated products such as scented candles and floral decorations in the Frankfurt boutique. Comfortable seating invites you to linger, browse and chat.

The team around boutique manager Matthias Kiefer takes care of this from Monday to Friday, between 10:00 a.m. and 5:00 p.m. There is enough space for this on almost 50 square meters of retail space.

In addition to taking over traditional funeral homes, the opening of our own funeral boutiques and franchise branches is part of mymoria’s growth strategy to become the market leader, also beyond online services. Further boutique locations are planned.

About mymoria

mymoria offers survivors and pensioners under https://www.mymoria.de since 2016 the possibility to plan and order a comprehensive burial online, with full cost transparency. In a familiar environment and in a protected space, you can intuitively put together all the services and products you need for the funeral you want. Since 2020, mymoria has also been offering its services in funeral boutiques and is building a branch network across Germany. An own Germany-wide transfer service supports the growth strategy to become the market leader. The company was founded in Berlin in 2015. With the two managing directors Björn Wolff and Felix Maßheimer, the team currently consists of around 200 employees at 27 locations.

Press contact

Hans Hendrik Falk
Pressesprecher/Communications
Telefon +49 (0)151 67823607
E-Mail [email protected]

mymoria GmbH
Hannoversche Straße 9  | 10115 Berlin

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