Since Tesla’s sales of Model Y started on the right track, the sales of the brand have been booming. The original factory even launched a big price reduction strategy for various markets at the beginning of this year, which made the Model Y full of orders, and the sales in the first quarter of the US market were early. In addition to being sold out, the production volume of the Berlin factory in Germany has also reached the target ahead of schedule, which proves that the Model Y can be said to be the biggest key for Tesla to continue to dominate the world’s pure electric vehicle king. where?
The trend of Tesal Model Y sweeping the world has not only made many people who want to try electric vehicles buy it, but Toyota, the leader in the automotive industry, is also very curious about this pure electric SUV. Although it is the king of global car sales in 2022, Toyota has not been as active in the development of electric vehicles as its rivals for a long time. Even though the sales of gasoline electric vehicles exceeded 2.6 million last year, there were only 24,466 “pure electric Toyotas”! One of the reasons why Toyota Motor’s new president, Hanji Sato, will be officially promoted on April 1 may also be the slow pace of the group’s implementation of electrification. The new president also recently stated that he will accelerate the development strategy of electric vehicles.
Perhaps it is to explore why Tesla is so attractive to buyers. According to a report from the foreign media
While lamenting Tesla’s advanced technology, Toyota executives also lamented that “this is a completely different manufacturing concept”. Compared with its own car manufacturing technology, it is obviously far behind. Toyota must make innovations to have a chance to catch up with Tesla The way Tesla makes electric cars. And another executive also pointed out that Toyota must design a new dedicated platform, starting from scratch and making something completely different from the previous one; and Toyota has also confirmed that it will launch a dedicated platform for a new generation of electric vehicles in 2026. Provide consumers with more attractive pure electric vehicles, and reform the brand’s mentality of expanding production and new business with BEV pure electric vehicles as the first pace.