This segment (entry level) is very large, it can reach four million units per month, that’s why we entered this segment
Jakarta (ANTARA) – PT Sharp Electronics Indonesia (SEID) is eyeing the market smartphone or low-end smartphone or entry level to medium (mid range), along with the rise of the mobile phone market in Indonesia.
“We are optimistic about the large mobile phone market in Indonesia,” said SEID President Director Shinji Teraoka at the online launch of the Sharp Aquos V6 Series in Jakarta, Tuesday.
Since 2020, Sharp Indonesia has been seriously working on the mobile phone market, starting with smartphonee upper and middle class.
Now, Sharp is trying its luck in the lower middle class at a price below IDR 3 million / unit.
He targets sales of Sharp mobile phones in Indonesia to be able to contribute about 10 percent of the total SEID sales which reached Rp11 trillion.
SEID’s Senior GM Domestic Sales Andri Adi Utomo said that the mobile phone market in Indonesia in 2021 will begin to recover from the slump in 2020 due to the pandemic.
In 2021, mobile phone sales in the country, he said, had risen to around four million units/month and of that amount, 50 percent were market segments. entry level.
“So, this segment (entry level) is very large, it can reach four million units per month, that’s why we entered this segment,” he said.
Armed with strength local fit which was developed by Sharp Indonesia specifically for household electronics, it adopted the local fit on mobile phones manufactured exclusively in Indonesia with Japanese quality standards.
In addition, with the strength of the Japanese brand, a network of 24 branch offices, and more than 400 service points in Indonesia, as well as various promotions, he is optimistic that the Sharp Aquos V6 Serirs smartphone will be able to attract consumers, with a sales target of 100,000 units/month.
Head of Product Marketing Strategy for AUVI SEID Ardi explained that a number of the mainstays of the Sharp Aquos V6 Series, which are priced at Rp. 1.949 million (V6) and Rp. excellent feature of NFC (Near Field Communication) which generally only exists in high-end (high end) phones.
This NFC feature allows a person to make contactless transactions such as to top up or check electronic money balances, which is very useful for users of public transportation services such as buses and KRL.
On the new cellphone, Sharp Indonesia also buried a main camera with a resolution of 13 Mp (V6) and 50 Mp (V6 Plus), which was accompanied by macro camera and depth camera 2 Mp with F2,4. On the front camera, the V6 is pinned with 5 Mp while the V6 plus 8 Mp.
Sharp Indonesia collaborates with JD.id for preorders as well as special offers on 15-22 February 2022 in the form of free Sharp Earbuds, discounted prices, up to zero percent installments.
“We are targeting the segment of students, students, workers, and young families, on this Aquos V6 Series smartphone,” said Ardy.
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Reporter: Risbiani Fardaniah
Editor: Kelik Dewanto
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