–This rapid growth is an opportunity for brands to reach these consumers. However, to do so effectively it is essential to know their typology and offer them what they are really interested in.
In this sense, AdColony, a global mobile video advertising company, has prepared a macro study in Spain, ‘Customer Persona Mobile Gaming in Spain‘, of the different profiles of mobile entertainment consumers in our country. In it, three categories have been distinguished: Young-Adults, Professionals and Seniors.
Category results young adults, comprising the ages 12-22, have been the first to be revealed by the company. The study includes children and youth from Generation Z, which includes people born in the late 1990s and during the first decade of the twentieth century. A detailed analysis of their preferences has been carried out on them. And the main results are the following:
- His main personal interests are music, personal care, movies, cinema, playing sports and cooking.
- 87% of them live with their parents.
- They love to play mobile entertainment because they don’t have to pay for downloads and can play anywhere.
- 15% of them practice this type of leisure with their mobile devices.
- His favorite genres are action and adventure, simulators and cards.
- They prefer games with advertisements that allow them to continue playing and avoid having to ask their parents for money.
- They are supporters of brands that allow them to play their favorite games.
This first part of the macro study by AdColony concludes by pointing out that the data offered is very valuable information for brands since with it they can adapt their digital marketing strategy to the maximum according to the interests of a very active audience with mobile entertainment.
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