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Moans on the podiumDiesel presents its new collection in front of a mountain of condoms
At Milan Fashion Week, Diesel presented his collection in front of a set of 200,000 condoms and a backdrop of moans. The invitation also announced the color.
Diesel presented its new collection in front of 200,000 condoms.
Instagram/Diesel
Freedom, pleasure and experimentation: for once, it was not Julia Fox who did the provocation at Milan Fashion Week, but Diesel. The Italian brand presented its fall-winter 2023/2024 collection in front of a mountain of condoms… 200,000, to be precise.
Moans in front of a host of stars
“To be successful in life is to be sex positive, to have fun, to enjoy life, but also to be respectful and safe,” said Glenn Martens, artistic director of Diesel in an interview with Vogue before the parade.
A filigree chain holds the satin skirt on the hips.
Diesel
Diesel’s fall-winter 2023 collection promises to be “hot”, with big prints and microskirts.
Diesel
Diesel has also experimented with denim, which the brand associates with sheer mesh.
Diesel
The show has attracted stars like Julia Fox, accompanied by her son, Valentino.
Influencer Mia Khalifa was also present at the show in Milan. The former porn actress posted a photo of the set on Instagram with the caption: “Mia Khalifa surrounded by 200,000 condoms, looks like a joke – but it’s fashion!”
The appearance of “The White Lotus” star Jennifer Coolidge also sent the crowd into a panic. Except that the blonde was not the winner of the Golden Globe, but the British drag queen Alexis Stone, who came as a lookalike.
Condoms as an invitation
Just the invite to the Diesel show created a viral moment. The Italian brand had sent each guest a packet of Durex condoms.
The entire Diesel parade was presented in collaboration with the condom manufacturer. Diesel will distribute 300,000 condoms in its stores around the world, as announced in a press release issued after the parade.
Diesel’s viral know-how
Since Glenn Martens took over the creative torch from Diesel in October 2020, the Italian brand has continued to evolve. Once known for low-rise pants and ripped jeans, Diesel now showcases deconstructed denim pieces as well as upcycled ones. The brand still remains faithful to its identity of the 2000s and thus wins the hearts of stars like Dua Lipa.
