In just a few years, the world of video games has become a particularly attractive communications area for brands. But be careful: before getting started, certain codes and practices should be known. The Mnstr agency has therefore decided to help brands to adopt the different rules of “gaming marketing”.
3.2 billion. This is the number of people who play video games in the world according to Newzoo. This represents almost half of the planet! For advertisers, not taking advantage of this potential audience would represent a significant loss of revenue. But you still need to know the codes of the video game world to know how to properly address the target of gamers…
And brands are well aware of this: “We have gone from an era where it was necessary to convince the customer that there were indeed people who played video games to today, in which brands come directly to ask their questions because they themselves know that the gaming community is a very important target”says Fabien Gaëtan, Head of Gaming & Entertainment at the Marcel agency.
Precisely, to support advertisers in their exploration of the ecosystem of the gaming world, the communications agency Mnstr announced, Tuesday March 12, the launch of CheatCode, its acculturation program to the world of video games dedicated to brands: “Gaming is a creative playground offering brands tremendous communication potential. But to get started successfully, it is essential to understand the codes and uses of this audience. CheatCode was designed to help brands decode this complex universe and seize business opportunities.“, explains Ronan Boussicaud, director of the agency.
Training in gaming codes organized on March 21
Mnstr’s program is structured around three missions: Going beyond clichés and understanding the realities of the gaming ecosystem, analyzing its uses and trends, as well as proposing a method for implementing communication actions.
For this, two formats are offered to companies: Firstly, a one-hour exchange intended to “decode the fundamentals of gaming and understand its implications for brands” will be organized Thursday March 21, 2024 at 9 a.m. at ESPOT Paris (1st district). Then, a 3-hour workshop with “tailor-made strategic and creative openings“, allowing us to understand the potential of the video game world for a particular brand, will also be offered to brands.
2024-03-14 14:23:02
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