Jakarta, Beritasatu.com – The Mobile Marketing Association (MMA) Indonesia open registration for award program Smarties Awards Indonesia 2021. MMA Smarties is the only awards program for marketing mobile global level in the world.
“The MMA Smarties award honors innovation, creativity and outstanding achievements in modern communications where mobile technology plays a critical role in attracting consumer engagement,” said Country Manager MMA Indonesia Shanti Tolani in the press release received Beritasatu.com, Tuesday (8/6/2021).
Shanti said in its 8th edition, this program pays tribute to Indonesian marketers and their agencies/partners, who have made important and significant contributions in shaping the future of modern marketing through their impressive and effective work on mobile apps and the digital space as a whole. by taking advantage of such massive technological advances.
“Smarties is an initiative that recognizes the great works born of creators, leaders, and institutions in this marketing and advertising industry,” Shanti said.
Shanti said with the expansion of the digital economy, especially in Indonesia, brands and marketers are being challenged to adequately adapt and survive the wave of rapid changes that occur in modern media platforms. So it becomes imperative for them to be more innovative and ensure the fulfillment of their customers’ needs to then build a sustainable relationship with them by offering more support than expected.
“As marketers in a rapidly changing economy and communications environment, we are responsible for the advancement of our field of work and the industry in general. By continuing to improve our quality and effectiveness through creative competitions, we are consciously participating in shaping the future together,” said Rohit Dadwal, Managing Director of MMA APAC about the importance of Smarties 2021.
The contestants and their work will go through two stages. The first stage is pre-screening where eligible participants and works are selected in a first-round vote by 40 to 45 pre-screening jury members from across the advertising and marketing industry verticals. The entry with the highest score will enter as a finalist in the selected work category.
In the second stage, the main jury members, specifically from marketers and level C, will consider and provide their evaluation of the eligibility of each entry, then collectively decide the winners for the various categories contested.
Finally, a follow-up vote, by each member of the Jury, led by the Chair of the Jury Niharika Yadav, will determine the gold, silver and bronze entries.
Further information can be found at https://www.mmaglobal.com/smarties/awards/programs/indonesia.
Source: BeritaSatu.com
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