The artisanal perfume house, founded in 1999 in Geneva by Master Perfumer Alberto Morillas, opened on Prince Street, in the SoHo district of New York [1]its very first store in North America.
Mizensir already has two own boutiques, in Geneva, Switzerland, and Megève, France. The brand is also distributed in various high-end points of sale in Paris, Hong Kong and Beirut. In New York, Mizensir was already available at Bergdorf Goodman.
This new New York setting will make it possible to present to American customers the entire line of perfumes (34 references) of the brand, as well as its vast range of Home Care products, made up of home fragrances (109 scents) to which are added nearly a hundred scented candles.
As with other Mizensir stores, the interior space of the new Prince Street store is characterized by white and gold decoration with light wood furniture.
On the occasion of this opening, Alberto Morillas presented his new eau de parfum: Magic Amber.
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