Mitteldeutsche Regiobahn now with its own Instagram channel
The railway company Mitteldeutsche Regiobahn goes online on a new channel. It is now active on Instagram – and not only uses the social network to provide information about itself.
The Mitteldeutsche Regiobahn (MRB) is now also on the Instagram social network.
© Stefan Mueller
The Mitteldeutsche Regiobahn (MRB) is now officially on the road with a business account on the social network Instagram. As the company informs, this can be found on the channel under the user name mitteldeutsche_regiobahn.
“In this way, MRB would like to address its customers, potential passengers and people with an affinity for trains and thus establish Instagram as a new communication channel in the long term,” says a press release.
On Instagram, you don’t just want to provide information about yourself, but also about topics in individual business areas. The channel should also be used to better inform passengers, but also to report on current events at short notice.
As a subsidiary of the Transdev Group in Saxony, the Mitteldeutsche Regiobahn operates the regional express line RE6 Leipzig-Chemnitz, the regional express RE3 Dresden-Hof, the regional train RB30 Dresden – Zwickau, the regional train RB45 Chemnitz-Elsterwerda and the regional train RB110 Leipzig-Döbeln. The company employs over 350 people in Saxony.
