“Mitsubishi Xpander replaces Honda Brio as best-selling car in Indonesia in April 2023”

Jakarta –

Honda Brio was displaced from the top of the best-selling car in April 2023. In fact, the first few months of 2023, the Honda Brio has always been the best-selling car in Indonesia. What happened until Brio was evicted?

Car sales in April 2023 did drop due to fewer working days related to Eid al-Fitr. According to data released by the Association of Indonesian Automotive Industries (Gaikindo), wholesale sales only reached 58,911 units, while retail sales touched 68,534 units.

Regarding the best-selling car, Honda Brio’s position was shifted. The distribution of Brio has dropped drastically to only 673 units for Brio Satya and Brio RS.

The position of the best-selling car in the fourth month of this year was occupied by the Mitsubishi Xpander. On a wholesale basis, Xpander and Xpander Cross distributed 3,747 units.

Those are wholesales or distribution figures from factories to dealers. Meanwhile, in terms of retail sales or sales from dealers to consumers, Honda said Brio sales reached 3,456 units or 42% of Honda’s total sales.

According to Sales Marketing & Business Innovation and Customer After Sales Operation Director of PT Honda Prospect Motor, Yusak Billy, Honda Brio sales were influenced by the emergence of the newest Honda Brio.

“Last April, sales of the Honda Brio consisted of old models, of which there are currently few stocks because deliveries for the new models have started. Until now, consumer demand for Honda products is still high, so we are optimistic that this will be supported by a refresher model. Honda Brio and SUV models, Honda’s sales trend this year will continue to be positive,” said Billy in a press release, quoted on Tuesday (16/5/2023).

Meanwhile, Honda’s other biggest sales contribution came from SUV models which in total contributed 53% of Honda’s total sales.

The Honda SUV model with the highest sales last April was the All New Honda HR-V which recorded sales of 1,939 units, followed by the Honda WR-V with sales of 1,161 units, the All New Honda BR-V with sales of 1,047 units, and the Honda CR-V. V with sales of 267 units.

While Honda Mobilio sold 164 units, Honda City Hatchback RS sold 141 units, All New Honda Civic RS sold 30 units, Honda Accord 22 units, All New Honda City 18 units, and All New Honda Civic Type R sold 1 unit.

Watch Video “Take a Closer Look at the ‘Handsome’ New Honda Brio“

(rgr/dry)