Home » Business » Mitsubishi Motors holds an event to commemorate the launch of the new, significantly improved Outlander PHEV, with President Takao Kato and Yosuke Eguchi highlighting its appeal

Mitsubishi Motors holds an event to commemorate the launch of the new, significantly improved Outlander PHEV, with President Takao Kato and Yosuke Eguchi highlighting its appeal

Actor/singer Yosuke Eguchi and Japan’s 48kg women’s judo representative Natsumi Tsunoda attended the Outlander PHEV launch event.

On November 1st, Mitsubishi Motors held an event commemorating the launch of its new, highly developed “Outlander PHEV” SUV at SHARE GREEN MINAMIAOYAMA (Minami-Aoyama, Minato-ku, Tokyo). Mitsubishi Motors Corporation Production Executive Officer, President and Chief Executive Officer Takao Kato, Production Executive Officer and Vice President Tatsuo Nakamura, and Chief Product Specialist of Product Strategy Headquarters Atsushi Gomi, as well as guest actors and singer Yosuke Eguchi, Natsumi attended the event. Tsunoda, Japan’s 48kg women’s judo representative, and Ukyo Katayama, JCL CEO and JCL TEAM UKYO representative, took the stage.

The new Outlander PHEV, which was officially unveiled on October 31, has a powerful exterior design with a strong presence, power performance including a PHEV system, high steering stability with twin motor 4WD and four control technology -wheels “S-AWC”, This The model has successfully evolved with an emphasis on “luxury” and “high quality,” while retaining the advantages of was previously such as easy to use as due to the adoption of 3-row seats, 7-seaters.

The new Outlander PHEV now has four grades: “P,” “G,” and “M” with the addition of the top-level “P Executive Package,” while the base “M” (5- seat) comes with driver assistance technology. and active safety technology The fully equipped “G” (5-seat / 7-seat) is equipped with the latest features such as 20-inch aluminum wheels, connected functions, and an electric tailgate. The high-end “P” model (7-seater / 5-seater) comes standard with high-quality interior and exterior features and comfort features such as driver and passenger seat ventilation, rear seat heaters , and fully automatic air conditioning with three- independent temperature control.

For the powertrain, the lithium-ion battery has been updated, increasing the battery capacity by around 10% to 22.7kWh from the previous 20kWh, increasing the EV travel range from 87km to 106km (WLTC mode) for the “M” grade, and 83km for other levels. In addition, the PHEV system improves the maximum output by around 20%, and by making the motor torque characteristics milder when operating the accelerator, the vehicle’s behavior is made stability and comfort is improved.

Mitsubishi Motors holds an event to commemorate the launch of the new, significantly improved Outlander PHEV, with President Takao Kato and Yosuke Eguchi highlighting its appeal

New Outlander PHEV on display at the centre

“Look forward to the evolution and challenges of the new Outlander PHEV in its 12th year.”

Takao Kato, Executive Officer Representative, President and Chief Executive Officer, Mitsubishi Motors Corporation

President Kato, who took the podium at the beginning of the meeting, said that the Outlander PHEV was launched in 2013 as a 4WD PHEV-type SUV, and since then, it has sold 380,000 units worldwide. -world (around 100,000 units in Japan), making it the world leader in the same genre. However, sales of battery EVs have slowed somewhat as initial demand has run its course. without worrying about refilling Demand is increasing globally.”

The new Outlander PHEV brings together the best of the company’s electrification technology and four-wheel control technology to improve the company, and is environmentally friendly and can be enjoyed safely, securely, and comfortable in any weather or road surface, typical of Mitsubishi Motors. . developed by Yamaha, which makes it a premium SUV.

In addition, to achieve carbon neutrality, Mitsubishi Motors not only promotes vehicle electrification and fuel efficiency, but also implements several initiatives such as the 3Rs of “Reduce,” “Re -use,” and “Recycling But, when it comes to carbon neutrality, there may be an image that you have to focus on eco-driving and that you have to put up with driving pleasure Mode EV, each customer can also drive an EV when they want, or charge while driving to enjoy the power supply function at the destination have, and we will support the active and carbon independence of our customers Please look forward to the evolution and challenges of the new Outlander PHEV in its 12th year.”

Atsushi Gomi, Senior Product Specialist, Product Strategy Division, Mitsubishi Motors Corporation

Mr. Gomi, Chief Product Specialist, said that “Pompadour” is the concept of the new Outlander PHEV, and the pillars to realize this concept are “power,” “reliability,” ‘“luxury,” and “powerful and smooth driving.” 4 points were raised. Among them, “The powerful exterior design and the power performance including the PHEV system are currently receiving high praise, and I think they are Outlander product features our products, it is honest to say that we have received requests from customers who are comparing some major brands saying, “It would be nice if they had a slightly higher quality feel.” that, based on these customer comments, we have decided that improving the quality of our products is the most important issue in order to compete with high-end models in the future, in other words, we focused on reliability, quality, and an EV-like feeling. compared to the new major brands and high-end models that are starting to compete all the time.”

As for the exterior design, we haven’t made any major changes because it’s already received a lot of praise, but we’ve updated design details like the grille and the wheels, added LEDs to the replaced the turn lamps and tail lamps, and added new colors. The image was changed to a more sophisticated one, and the product appeal was developed to reflect a sense of strength and sophistication.

As for the interior, the center display screen size has been increased to 12 inches, and the graphics on the meters and center display have been changed to higher quality ones to improve the quality of the vehicle. Also new is the adoption of two types of audio systems in collaboration with Yamaha to create an even better atmosphere. In addition, we have adopted a number of factors that enhance the quality of the cabin, including the adoption of ventilated seats, which many requested to improve the quality and comfort of the cabin.

Mr Gomi concludes by saying, “The new Outlander PHEV is a product with a very refined interior. once you step on the accelerator, we’re confident that if you check it out, you’ll be able to experience even greater advances in power performance.”

2024-11-01 12:03:00
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