Our sound identity
Creating a sound identity specific to the CCI seemed obvious.
For what ? A sound identity will allow you to be recognized instantly, to create a connection and emotion with your audience and to stand out.
The project team worked hand in hand with Sixth Soundthe pioneering agency and leader in sound identity in France and internationally (we owe them the SNCF jingle in particular). The agency was able to perfectly reflect the DNA and values of the CCI Nice Côte d’Azur in this original creation.
The whole challenge was to transcribe into music our commitment and proximity on the ground, the richness and diversity of our missions, of our projects.
Mickael Boumendil, creator and CEO of the Sixième Son agency, testifies: “We wanted to embody this innovation in a warm, welcoming way. It is a writing that is very circular, this also embodies the collaborative capacity of the CCI Nice Côte d’Azur […]. And the 3rd dimension is the human dimension. Vocal counterpoint in musical creation is highlighted. […] ».
Listen to the “corporate” theme
Thème 1 – teaser corporate – 6s.
thème 2 – bed corporate – 12s.
