[Mirror Fan Research]The outbreak became an opportunity for MIRROR to become popular. The lyrics express their sense of helplessness and resonate with the people of Hong Kong.

[Rapporto Yahoo News]MIRROR members have recently resumed work after the accident in the Red Pavilion in July.ViuTV “Preseason” SeriesBroadcast combined with McDonald’s ad campaign,promotional cardIt quickly sold out and became a hot topic in the city again. A Hong Kong scholar conducted a focus group study for mirror fans earlier this year and found that the outbreak has become an opportunity for the public to learn about MIRROR. Many mirror fans chase the stars due to their helplessness and emotional resonance, describing that MIRROR has established a spiritual connection with the people of Hong Kong. Hong Kong is undergoing social reconstruction after 2019 and the stargazing has become one of the spiritual sustenance of the people of Hong Kong.

MIRROR has been in the army for four yearsSince then, there has been an unprecedented wave of star hunting in Hong Kong. The Hong Kong Culture and Society Symposium was held at Hang Seng University in Hong Kong last Saturday (5th) and the pop culture segment was attended by mirror fans. He Xueying, a cultural commentator, and Deng Jianyi, an assistant professor from the Evergrande Department of Social Sciences, have been speakers, discussing the phenomenon of “mirror fans chasing the stars” in recent years. The two found more than 60 “mirror fans” earlier this year to study their mental journeys and connections between them through focus groups and to discuss their role in social reconstruction after 2019.

Cast out the Korean star “returning to the Hong Kong music scene” thanks to MIRROR

MIRROR became an army on November 3, 2018. The above research found that mirror fans “entered the pit” at different times. Many of them were unemployed due to home work, forced inspections, etc. during the epidemic from 2020 to 2021. Through the ViuTV drama Discover MIRROR from episodes and variety shows,2021 All-Awards Award CeremonyLarge-scale shows like these also help “absorb the fans”; many mirror fans used to chase Korean, European and American stars and “returned to the Hong Kong music scene” thanks to MIRROR.

The pursuit of the stars is also considered spiritual sustenance. He Xueying pointed out that emotional resonance is also an important part of “absorbing the fans”. Unlike previous inspirational songs with relatively positive and enduring lyrics, this study found that among the “most resonant songs” selected by the respondents, many lyrics revolved around feelings of helplessness, failure, “waiting for hope in the dark. “and company”; among them, Edan’s “One Table of Talents” text “I’m not doing well but I will live” resonated with netizens. A MIRROR concert crash has occurredLater, many fans of the mirror encouraged each other with the lyrics of the song “One and All”, “If you are uncomfortable with yourself, you can be tough”, which resonated more strongly.

Powder Mirror: MIRROR linked with Hong Kong

In addition to the resonance of the song, dissatisfaction with the inherent power of free TV stations other than ViuTV is also one of the reasons people become “mirror fans”. Some interviewees believed that the lyrics of the group song “Warrior”, “Warrior ushered in another new century”, was a reflection of MIRROR’s impact on the music scene, and some interviewees clearly stated: “I like them because I think they are i like Hong Kong. is connected “. He also believes that stargazing has thus become one of the ways the public can rebuild resilience after 2019.

Spend three hours a day looking at MIRROR information

The study also found that around 30-40% of respondents spend more than three hours a day looking at MIRROR information. He Xueying explained that many TV shows feature “Mirror Boys”, and many mirror fans spontaneously edit interviews and clips of relevant programs and post them on YouTube channels; there are also mirror fans in MIRROR’s public singing performances to film the “fan cams” of different members “(a video from a fan’s point of view), focusing on the performance of a particular member, so that” a song can be viewed 13 times (once for the group, once for each member). “

Mirror fans are also quite involved in support activities. Nearly 90% of the mirror fans surveyed participated in various levels of support activities. Most people are “loop songs” on major music platforms, as well as MIRROR physical fan activities, fan-driven social platform creation and support product production.

“Fan Behavior, Idols Pay the Bill”

There are more and more fans of mirrors and they are gradually attracting public attention. Dr. Li Weiting of the Chinese University’s Department of Cultural and Religious Studies pointed out that after MIRROR became popular in recent years, most media reports focused on the consumption behavior of mirror fans buying peripheral products. idols, they support light boxes and queue all night to see the idols. Many mirror fans have also launched charitable support and related volunteer activities, and even sponsored the people of Hong Kong to take free transportation to idol birthdays in order to “reasonably chase the stars”.

After the accident at the MIRROR concert in late July, public opinion became more severe with mirror fans: the government report had not been seen for a long time, and even a “blind bingo in the mirror appeared on Lian Deng. “, and all in mirror the fans are even more vigilant in public opinion, reminding each other” behavior of fans, idols who pay the bill “. Li Weiting also noted that many netizens have even pointed to the responsibility of finding justice on mirror fans. Public pressure could make mirror fans “more shocking than people” and become more passive. Mirror fans who have criticized ViuTV in the past will be screened. Stop updating after the event is announced.