Miraculous Corp, the innovative joint venture between Mediawan and ZAG that consolidates all aspects of the Miraculous brand, has formed a partnership with Fever, the leading global live entertainment platform, to create a fun and interactive Miraculous experience. The first event will launch in Mexico City starting in spring 2025.
Each participant will become a key piece of the mission in this unique Miraculous™ adventure, which will run throughout the year to celebrate the brand’s 10th anniversary. Fans will have the opportunity to delve into the story, joining Ladybug and Cat Noir on an immersive, gamified treasure hunt, working together to save Paris from the sinister villain Hawk Moth.
“Miraculous Corp is focused on expanding the tremendous success and enthusiasm for the Miraculous brand, with a key focus on significantly increasing our presence in the live entertainment space,” said Andy Yeatman, CEO of Miraculous Corp USA and global operations. “Partnering with Fever, the global leader in live experiences, ensures that our fans will enjoy an exciting adventure full of interactive elements that will captivate audiences of all ages.”
“Fever is thrilled to partner with Miraculous Corp and bring the magic of its beloved characters to life through unique and unforgettable experiences,” said César Ruiz Encina, Fever Originals regional manager for Spanish-speaking Latin America. “Collaborating on the Miraculous experience is an exciting opportunity to create immersive events that will captivate audiences of all ages. “We look forward to working together to deliver moments that inspire wonder and joy.”
In Mexico, the internationally loved television series Miraculous: The Adventures of Ladybug is available in Spanish on Disney and Disney+ (Seasons 1 – 5), and Televisa (Seasons 1 – 5). Season 1 is available on YouTube with Season 2 on the way; Seasons 1 – 4 are available on Netflix, as well as the Ladybug and Cat Noir movie. An April 2024 report from Brand Trends International highlights Mexico as the leading country where global survey participants spontaneously rank Miraculous among their top three brands. Additionally, Mexico ranks second only to France in brand recognition among girls ages 3 to 9, driven primarily by the popularity of the television series.
