Double-digit revenue increase and global sales growth with significant increases in Italy, but even more so abroad. Numbers in hand, 2023 Mionetto it can go down in history as an extremely positive year. And to confirm itself in the future, the Venetian winery looks to the latest trends in the world of bubbles and aperitifs.
The data: turnover at +10%, exports at +11.45%
In 2023 Mionetto recorded the record turnover of 153.4 million euros, marking a 10% increase in revenue compared to the previous year. An important result, accompanied by an increase in global sales, with a total of 42.7 million bottles.
The brand continues its work of affirmation in Italy, where it grew by 5%, but above all abroad. Exports – which represent 78% of the turnover – in fact recorded a significant +11.45%. Positive results both in consolidated markets such as Usa, Germania, United Kingdom e Poland both in emerging countries such as France, Sweden, Czech Republic, Romania e Lithuania. Numbers made possible thanks also to the internationality and commercial and distribution strength of Gruppo Henkell-Freixenet of which Mionetto is part and which today includes 30 subsidiaries distributed in over 70 countries around the world.
A look towards the future and new trends
Among the protagonists of the positive performance of the Venetian winery, there is the Prestige Collection with its symbol reference: the Prosecco Doc Treviso Brut. To consolidate Mionetto’s leadership position in the category, it confirms it as “Best-selling international Prosecco brand 2022” from Iwsr, among the most authoritative research bodies in the alcoholic world. “We are extremely proud of the goals achieved during 2023 which testify to the quality of our wine production and the international strength of a brand increasingly committed to confirming its role as global leader in the Prosecco category, also open to grasping and developing new trends in the complex world of bubbles,” he commented Paolo Bogoni, Chief Marketing Officer e Management Board Executive Mionetto S.p.A.
The prizes and recognitions achieved in various international competitions – such as Berliner Wine Trophy and the The World of Wine – in addition to being included in the list of the 100 best wines of Wine Spectator, allow the winery to look to the future with optimism. Starting with the next one Vinitaly a Verona (14 – 17 April 2024), where he will present alongside the most awarded wines Mionetto Aperitif and the novelty Mionetto Aperitif 0% Alcohol-freein line with the latest trends in the beverage sector, increasingly closer to a heterogeneous consumer who seeks a low-alcohol experience but without sacrificing taste.
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– 2024-05-07 03:11:37
