MioGroup, an expert strategic consultancy in the integration of marketing services and digital transformation, had a turnover of 45 million euros last year, with an EBITDA of 1.2 million. In a note, he assures that “it has obtained solid results during 2020, demonstrating the resilience of its business model in an environment as difficult as that caused by the Covid-19 pandemic.”
The company assures that “in 2020 the group decided not to make salary adjustments to the workforce or adopt temporary employment regulations during the pandemic, thus preserving human capital, considered the main asset of the group, with the aim of leaving strengthened and well positioned in to 2021 “.
Since January 1, 2020, MioGroup has increased its workforce by more than 60%, with a team of more than 165 employees as of today. Yago Arbeloa, president of MioGroup, said in the statement that he is “very happy with the results we have achieved in a challenging year.” “The resilience, strength and commitment we have shown give us confidence in the prospects for this year, which will be a very important year for MioGroup,” he adds.
“Our goal for 2021 is to continue growing organically and inorganically, building a national leader in the sector and becoming a partner key strategy for the achievement of the business objectives of our clients. The fact that during the second half of 2020 we signed up to 13 new clients, in addition to incorporating a new team specialized in public tenders, is proof that we are on the right track “, he assured.
MioGroup aims to be the integrator of digital marketing and advertising services. In recent years, it has incorporated eight specialized companies in various fields into its perimeter. The most recent purchase has been Artyco, an expert company in the development and implementation of strategies data-driven.
“The objective of the group is to continue detecting specialist companies with innovative services to integrate into its portfolio, which allow it to provide greater added value and holistic customer service,” adds Arbeloa.
Trends such as the urgent digital transformation of companies, the need to integrate marketing and sales as well as conventional and digital advertising, together with the priority to obtain measurable results clearly mark the strategy and positioning of MioGroup’s value proposition.
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