“It wasn’t all bad, but different”, said at the meeting of the tourism association Schweinfurt 360 ° managing director Christoph Schmitz, who looked back on 2020, on a year that was already in November (and at least until December 20th) for the Branch has run. The season balance is sobering. The number of overnight stays plummeted and fell from January to the end of September compared to the previous year by 43.1 percent in the city of Schweinfurt and by 41.4 percent in the Schweinfurt district.
First in the district, then in the city
It is interesting to look at the months. After the lockdown had brought the Easter and spring business to zero and the expected sales did not set in at Pentecost either, comparable failures of 60 percent for town and country are noted for June. In the circle, the market then recovered in July (-25 percent). In August the decrease from 2019 was 18 percent and in September 27 percent. This process was much slower in the city. Here the minus in July was 44, in August 37 and September 23 percent.
The Schweinfurt region experienced a similar development as the Franconian wine country, the Haßberge and the Steigerwald. The Franconian Lake District (-18.5 instead of over 40 percent) and the Kitzingen district (-20.6 percent) performed significantly better in the north of the Free State, because recreational tourism suffered less than city, conference and international tourism said Schmitz. On the other hand, the tourist information office in Schweinfurt’s town hall recorded strong demand for day and local recreational tourism as well as for cycling and holidays with caravans and mobile homes. Schmitz: “The Maintalradwanderweg was overcrowded, the landlords of the holiday apartments in particular benefited from this.”
Increased online marketing
In the past few months and for the coming years, the managing director has been relying on dynamic online marketing including a revision of the hiking trail portal, information in English and networking with the neighboring tourism associations and associations. When it comes to the main topics, enjoyment (and here wine and asparagus) comes first. With the realization from the pandemic that the “cozy Schweinfurt and enjoyment” score for day trippers compared to the overcrowded cities like Würzburg and Bamberg, the managing director believes that new marketing opportunities have opened up.
<!–
The expansion of online marketing is contrasted with a revision of printed advertising including a reduction in products. The brochures should appeal and arouse curiosity. More information can be found on the Internet.
The district administrator and mayor congratulated the 360 ° staff on their re-classification as top tourist information (red “i-mark). With 112 out of a possible 120 points, the six employees (5.7 full-time positions) achieved a value well above the state and the national average.
Work program for the coming year
The work program for 2021 includes the conclusion of the “Schweinfurt City Land 2030 tourism concept”, the expansion of the tourism network, the continuation of digital strategies, digitally plannable activities, the production of thematic videos and communication geared towards target groups. The quality of the guided tours, group experiences and hiking should be maintained or improved.
The association’s assembly unanimously accepted the budget charter for 2021, which, at 633,400 euros, provides for expenses that are similar to those in the current year.
–
The following catchphrase for ?? my topics ?? Add:
–
–
–
–
