Table of Contents
- 0.1 The waiting time to turn off an ad is 6 seconds, which is suitable for the needs of businesses and media outlets.
- 0.2 Strictly manage social network advertising
- 1 **PAA:** Given the concerns surrounding user privacy and data protection, what measures should be implemented alongside advertising regulations to safeguard Vietnamese users’ online experiences?
Minister of Culture, Sports and Tourism Nguyen Van Hung – Photo: GIA HAN
At 25-11 p.m., a draft bill amending and supplementing several provisions of the Conference Advertising Act was discussed in the conference hall.
The waiting time to turn off an ad is 6 seconds, which is suitable for the needs of businesses and media outlets.
Prior to the debate, Minister of Culture, Sports and Tourism Nguyen Van Hung signed a document explaining and receiving the opinions of lawmakers discussing the bill at a group meeting.
In the previous group discussion, some representatives said that it was necessary to consider increasing the waiting time for turning off or opening an advertisement from 1,5 seconds to 6 seconds to ensure favorable conditions for the advertising business and avoid inconvenience to users. .
In the case of free SNS platforms, there is an opinion that instead of placing a time limit on turning ads on or off, there should be a time limit on turning ads on or off only for platforms for which users have paid.
In order to balance the interests of users and advertisers, some say that the market should decide the advertising period, while others say that “two consecutive advertisements are not allowed”, but some say that advertisements should not be inserted between paragraphs of published articles. There is also. In electronic newspapers or electronic information sites, you can reject advertising or report inappropriate advertising content.
In particular, there is a proposal to eliminate the rule that allows advertising to be turned off 6 seconds after it starts.
Minister Nguyen Van Hung said that when developing the legal project, the drafting committee sought input from entities directly affected by the regulation.
Accordingly, the Vietnam Advertising Association, Vietnam Federation of Commerce and Industry, and media outlets believe that the maximum advertising time limit of 1.5 seconds does not correspond to reality and that advertising products (especially advertising display time) are not sufficient. form video).
Therefore, the advertising goal of influencing viewer awareness or leaving a moving or communicative message to viewers cannot be achieved.
Ministry of Information and Communication We also conducted statistics and reviewed current prevailing international advertising standards. So these standards all set a latency of 5 to 6 seconds for ads to turn on, off, and off.
“Large social networking platforms and advertising networks, such as YouTube, also apply a waiting time of 5 to 6 seconds before ads turn off. Therefore, increasing the waiting time to turn off advertising from 1,5 seconds to 6 seconds is in line with the needs of Vietnamese companies and media agencies as well as international practices and ensures the competitiveness of Vietnamese companies and media agencies compared to foreign advertising publishing platforms.” The report stated.
Some representatives also proposed specifically regulating advertising methods and management measures on social networks and search engines.
Instead, Mr Hung said the bill regulates online advertising activities, including electronic newspapers, websites, social networks, online applications, advertising devices using electronic devices, terminals, telecommunication networks and other devices connected to the Internet. .
Therefore, the provisions of the bill also apply to advertising activities on social networks and search engines.
Moreover, when drafting the bill, the government also looked into and added responsibilities for the above platforms, such as verifying the identity of advertisers. We store information and records about advertising activity (name, address and contact information to verify the identity of the advertiser, advertised product names, advertising samples…).
The Ministry of Culture, Sports and Tourism received a proposal to supplement the regulations on the management of short clips on social networks that include introductions to products, products, and services, and added the content that has been continuously researched and supplemented to the bill. Draft law.
Would you like to let media outlets determine their own advertising territory?
Regarding the proposal to remove restrictions on the percentage of advertising space in newspapers and magazines and allow media companies to determine advertising space based on reader demand and market regulations, Minister Nguyen Van Hung said: With the development of electronic journalism in the world, now social platforms such as Facebook, YouTube, TikTok… tend to see a decline in the number of printed newspapers and magazines, despite the closure of media organizations around the world.
The state-run media management agency receives many proposals from media outlets to shorten the publication period, reduce publication pages, stop publishing in print, and maintain only electronic formats.
Previously, corporate income tax was applied equally to four types of newspapers (print newspaper, electronic newspaper, radio, and television). However, due to the difficulties of print newspapers, corporate tax on print newspapers has been receiving preferential treatment since 2015, with only 20% of the corporate tax applied compared to the other three types (20%).
The advertising trend in print newspapers has decreased compared to the past (old newspapers), but youthnewspaper youth, pioneer, labor…, the number of advertising pages is so large that they must be bound separately. There are far more ad pages than content pages.
However, for some newspapers and magazines, there are still advertisements (or holidays, Lunar New Year, commemoration days… news organizations often invest in quality to increase the number of content pages and increase the number of advertising pages). In the current difficult circumstances of the media economy, it is necessary and meaningful for news organizations (that still maintain print media).
“Considering the important status and role of today’s media, eliminating regulations limiting the advertising space ratio of traditional newspapers and magazines may affect the performance of political missions of propaganda and dissemination and help establish and protect the party’s guidelines and policies. “It is state law,” the report said.
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Source: Puhop-20241125143959794.htm
**PAA:** Given the concerns surrounding user privacy and data protection, what measures should be implemented alongside advertising regulations to safeguard Vietnamese users’ online experiences?
## Interview: Balancing Ads and User Experience in Vietnam’s Digital Landscape
Today, we’re joined by two esteemed guests to discuss recent proposals to amend Vietnam’s advertising regulations.
**Our guests are:**
* **Dr. Nguyen Thanh Hai**, Professor of Media and Communication at the University of Hanoi.
* **Ms. Tran Thi Anh Phuong**, CEO of a leading Vietnamese digital advertising agency.
**Welcome to the show!**
**Section 1: The 6-Second Rule:**
* **Host:**
This proposal has sparked much debate. Dr. Hai, from an academic viewpoint, how do international advertising standards compare to Vietnam’s current regulations?
* **Dr. Hai:**
* **Host:**
Ms. Phuong, from a business perspective, what impact would extending the waiting time to 6 seconds have on advertisers and advertising effectiveness?
* **Ms. Phuong:**
* **Host:**
**Section 2: Social Network Advertising and Responsibility:**
* **Host:**
Minister Huong mentioned that the existing bill would regulate online advertising, including on social networks and search engines. Ms. Phuong, what specific measures, beyond existing regulations, would you suggest for managing advertising on these platforms?
* **Ms. Phuong**:
* **Host**:
Dr. Hai, some argue that platforms should have even greater responsibility to verify advertisers and content. What are your thoughts on this, considering the impact on freedom of expression and potential censorship?
* **Dr. Hai**:
* **Host**:
**Section 3: The Future of Print Media:**
* **Host**:
The article touches upon the challenges faced by print media. Dr. Hai, what are some strategies for ensuring the viability of traditional newspapers in this increasingly digital world?
* **Dr. Hai**:
* **Host**:
Ms. Phuong, does promoting print advertising remain a smart business decision given the evolving landscape?
* **Ms. Phuong**:
* **Host**:
**Concluding Remarks:**
* **Host**:
Thank you both for sharing your valuable insights. This complex issue requires careful navigation to balance the needs of advertisers, users, and the media industry. As the digital landscape continues to evolve, open dialogue and collaboration will be crucial in shaping a sustainable and responsible advertising environment in Vietnam.
