Mini unveils the new Cooper and Countryman EV, in the setting of the Fashion District of Milan, in particular the House of BMW in via Montenapoleone.
Mini reveals new customization options
For the occasion, the Milan location was rebranded “House of MINI“, to present to the Italian market the new generation of models. And renew thecommitment to electrification. Mini will in fact be the first full-electric brand of the BMW group, dal 2030. Electric, but not only. The brand offers its own way to ecological transition, that doesn’t stop at just that change of power supply. Also open to the public with the cars revealed on October 14, House of Mini offers an immersive experience in the brand. In continuity with the digital innovations of this generation, with the launch of Experience Modesnew customization options. These modes allow you to transform the car’s interior, creating aunique visual and acoustic experience. The projector on the back of the OLED display projects coordinated color schemes and patterns onto the dashboard and doors. While the MINI Interaction Unit offers complete control over this experience.
Massimiliano Di Silvestre, #1 of BMW-Mini.
“Sustainable inside and out, with new natural materials”
Thanks to a digital color selector, the dominant colors of the image even extend to the fabric surfaces of the dashboard. Furthermore, the new digital “Sounds” enrich thedriving experience with unique sounds, creating an immersive atmosphere. These modes represent the future of automotive customization, according to those responsible for the brand: “The Mini has been there since 2001 reinvented and transformed, which has become a premium automobile. However, this innovation process has kept the brand faithful to some basic principles, to the traditions that have allowed each new line to become an icon, to design a fashion“, explains Massimiliano De Silvestre, President and CEO BMW Italy. “StWe are studying new ways of producing cars that involve different design, including for example secondary materials of natural fibers that are alternatives to steel and plastic“.
Federica Manzoni of Mini Italia and Roberto Olivi, n.1 of communication.
Mini reveals the versions: there will be the Cooper…
The new Mini will be on the market starting from the first half of 2024. And it confirms itself as a compact car with dimensions smaller than 3.9 meters. They have been announced two electric versions: the Cooper E and the Cooper SEwith a power of 135 kW/184 CV and autonomy of 305 km for the first and of 160 kW/218 CV with an autonomy of 402km for the second. “A new era is beginning for us because these are the first two products on a path that will take us towards a totally electric future 2020“, dice Federica Manzoni, Head of Mini Italia. “From now on the name Mini Cooper will identify the three-door, the five-door and the convertible, making the history of our MINI its own”
…and the Countryman, up to 466km of autonomy
For those who require more space, the house has decided to re-propose the Countrymaneven larger than the previous one (4.43 meters long, 1.84 wide and 1.66 high). But with improved aerodynamics (CX 0,29 against 0.31 of the previous generation). With a platform similar to the BMW X1, designed to accommodate any engine. The electric versions were presented: Countryman E, with an output of 150 kW/204 hp, a torque of 250 Nm and a range of 462 km. E Countryman SE ALL4with 230 kW/313 hp, 494 Nm and a range of 433 km.
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2023-10-14 17:48:33
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