It’s no secret that the British Mini has been working on a new generation of its vehicles for some time. Above all, there was speculation as to whether they would differ in design from current models. But now it is clear that change will take place. Mini has officially confirmed the arrival of a new design language called Charismatic Simplicity, ie in free translation “charismatic simplicity”.
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The study of the electric crossover will be introduced to the world as the first model with new design features. The concept should be seen for the first time later this month. However, the mini released the first film for the eager, which reveals at least a small part of the front of the car. Thanks to this, we already know that the concept will have more angular shapes.
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Mini states that the main goal of the new design is to completely differentiate the carmaker’s models from other vehicles on the market. However, the company also focused on sustainability and ecology, among other things. For example, leather or all chrome accessories will disappear from cars that the Mini makes. All this clearly illustrates the main intention – the transition to electric drives.
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“Purely electrically powered models from Mini give a unique opportunity to rethink our design. At the same time, we have maintained attention to detail, a sense of tradition and a passion for innovation, for which the Mini is renowned, “said Oliver Heilmer, the head of design at the Mini, in an official statement. According to him, the interior will also abound in innovation. But the traditional round center of the dashboard does not disappear, for example. However, it will be tactile.
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According to the carmaker, the new design will combine clear DNA Mini and innovative technology. For example, the taillights will use the latest version of LED headlights, but the traditional design called Union Jack will disappear. Instead, each model will be endowed with its own light signature. The new Mini will also arrive on a new platform for pure electric mobility.
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