The newly formed agency unit Outcomes of Mindshare has increased the social media budget of Schlumberger and Hochriegl secured. From November 2020, the focus of the collaboration will be on the target group-specific translation of brand communication for social media. This is to be linked with a realigned content mix strategy and intertwined with performance marketing.
While the current social media presence for the Schlumberger brand is to be “further developed in an inspiring way”, the team around Mindshare Outcomes manager Niklas Wiesauer is giving the Hochriegl sparkling wine brand a completely new look for its 130th anniversary.
Benedikt Zacherl, Managing Director Schlumberger Austria, comments on the decision: “We are delighted to be bringing social media marketing for the Schlumberger and Hochriegl brands to a new level together with Mindshare, and thus bringing our digital marketing activities even further into the focus of the To move the marketing mix. “
PA/red
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