Comparing the situation in February 2020 and February 2023 completely avoids the era of cryptomania, which only started in the fall of 2020 and stopped around the middle of last year. The current situation, i.e. in February 2023, also has one “extenuating circumstance”: The demand for hardware has fallen overall, so the prices of graphics cards are going down, even for the new high-end. Still, the comparison is pessimistic:
| February 2020 | February 2023 | increase | ||
|---|---|---|---|---|
| AMD | average selling price | €295,25 | €600,03 | +103 % |
| sales volume | €442 870 | €1 026 046 | +130 % | |
| Nvidia | average selling price | €426,59 | €825,20 | +93,5% |
| sales volume | €855 305 | €1 844 323 | +115,5% | |
data Mindfactory.de
In addition to the increase in prices, it is necessary to add that in February 2020, AMD did not yet have a high-end on the market, the Radeon RX 6000s did not come to the market until autumn 2020. The most expensive AMD model at that time was the Radeon RX 5700 XT, originally released for $399, but in February 2020 already considerably cheaper (for $379 there was a wide selection of OC models at the time). At the time, Nvidia had the GeForce RTX 2080 Ti as the most expensive model on the market for $1199, and this price basically remained the same at the beginning of 2020 (it rose even more in the second half). Both brands currently have high-end products on the market.
It is also worth emphasizing that this is not the average price from the price list, but the average price of the hardware sold. The result is therefore determined not only by the manufacturer’s pricing, but also by the customer’s decision and willingness to buy more expensive hardware. This is surprisingly high, as the volume of sales rose more than the average price. The average customer is therefore willing to spend not only twice as much as three years ago, but there are even more such customers.
