Millions are waiting for Kalmar FF after it went back to the top league

– It is clear that it is a lot of money. But we have a good economy and we will deal with the loss, says David Måsegård, the club’s manager.

It was this weekend that it became clear that Kalmar FF will leave the Allsvenskan and will therefore play in the Super Eta next season. Which means big financial breaks.

Income from Swedish elite football decreased

During its years in the Allsvenskan, the club has received SEK 26 million in donations per year from elite Swedish football, money that is paid for television rights, among other things. When the club now ends up in the top flight, that amount will be halved.

– It will be 13 million instead and in addition we have to count on less income in the form of audience loss and possibly also lower sponsorship income.

Find the way forward

The association has now begun extensive research work that will lead to a future plan.

– There is a lot that needs to be reviewed. But I am sure we will land on a good plan to get back to the Allsvenskan as soon as possible.

Before the final round, there is a microscopic chance of staying in the Allsvenskan. But with three points and eleven goals to take at Värnamo, it’s almost over already.