A milestone year ends in Quebec, and Quebec Milk Producers (PLQ) wish to underline it in a humorous way by concluding their advertising series which started last month. The fourth and last message of this offensive carried out by the agency lg2 was presented during the high mass of December 31: the Bye bye 2020 from Radio-Canada.
“Because the Quebecers gathered in front of their television sets are likely to be even more numerous on this confined New Year’s Day, the 11,000 milk producers in Quebec were more than ever keen to participate in this essential meeting and conclude the series of Holiday Milk campaign messages on a memorable note, ”says Julie gelinas, marketing director PLQ.
“So many Quebecers recognized themselves in the first variation of the offensive, this recent campaign generated 26,600 shares, more than 16,000 likes and 4,500 comments, in addition to having reached more than 2.2 million of people organically. We felt that we could take the insight and the idea even further, even if it remains a challenge to make a 4th post from the same angle. Add to that some super talented comedians and daring clients who are confident enough in our ideas to present them at the biggest TV gathering in the province, and we get this unique chance to have a creative blast for the last time of the year ” , concludes Guillaume Bergeron, partner, copywriter at lg2.
Advertising of Bye bye 2020 of Quebec milk producers was broadcast on December 31, and will be rebroadcast on January 1 on Radio-Canada. It will also be available on the social platforms of The Milk Family after its first broadcast on television.
Credits
Client : Quebec Milk Producers – Julie Gélinas, Sara Bujold
Vice-presidency creation: Francois Sauvé
Creation: Guillaume Bergeron, Marc Guilbault
Strategic planning : Philippe Goudreault
Vice-presidency, advisory service: Marie-Christine Cayer
Advice service : Karine Payette, Carl Milette, Émilie Giguère
Agency production: Lina Piché
Production : Jean-Francois Asselin
Production house : Cinélande / Sophie Gérard
Direction photo : Steve Danyluk
Post-production : Post 430
Montage : Simon saved
Sound / engineering studio: BLVD – Sylvain Roux
Project manager (digital): Marie-Élisabeth Fouquet-Bouchard Cedrick Patenaude
Graphic production (digital): Cedrick Patenaude
Media: Touch! – Gabrielle Côté, Maxime Mourot, Andréanne Veilleux, Elisabeth Larocque, Camille Bernard
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