Milan, the Burj Khalifa becomes the Rossoneri: the initiative for the derby

The tallest skyscraper in the world is painted in red and black. The Burj Khalifa in Dubai was lit up with the colors and crest of AC Milan for the “A light that never fades” campaign, created to accompany AC Milan supporters around the world up to the kick-off of the first leg match of the Champions League semi-finals in Wednesday.

Countryside

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What are we talking about? “A light that never fades” is a campaign that calls together over 550 million Milan supporters around the world, to all take part in a special challenge for society, inviting them to light up homes, cities and digital spaces with a red light that expands from Milan mixing with the black of the night until it reaches all corners of the globe. Starting from Piazza Duomo, where there is a light installation representing the Ac Milan logo and which lends itself to photos of the thousands of fans who are invading the city for the match. Even San Siro is participating in the wait for the Euroderby, lighting up in red to light up the Milanese night. A few meters from the San Siro stadium, the Hippodrome is also lit up in red. Furthermore, as evidence of the global impact of the match, Emirates, a partner of Milan since 2007, will broadcast the Euroderby live on its flights, allowing fans who will be traveling to follow a special moment for the team.