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MILANO – Serie A free to air, after almost thirty years. Tuesday 29 October Dazn will broadcast the big match between for free Milan and Naplesat 8.45pm. The last free-to-view match dates back to 1996, with Juventus-Sampdoria. This initiative is made possible thanks to DAZN‘s “Try and buy” package, which allows the platform to broadcast up to 5 games per season free-to-air until 2029, as provided for in the TV rights assignment call.
How to watch the match for free
To follow the match for free, users simply need to register on DAZN. On desktop or mobile, simply visit Dazn.com/home, select Milan-Napoli and enter your email. For Smart TV users, from 28 October, it will be possible to open the DAZN app, click on ‘Watch Free’, frame the QR Code with your smartphone and enter your email. Dazn communicates that it is advisable to register in advance, as viewing will be available for a maximum of 2 million users without a subscription. Sassuolo-Modena in Serie B will also be free-to-air in the same way on Saturday 26 October at 5.15pm.
Ciro Ferrara, already in the field in 1996, is in the studio
The commentary of the event will be entrusted to Pierluigi Pardo and Andrea Stramaccioni, with Diletta Leotta providing connections from the field. Furthermore, DAZN Serie A Show will be enriched with special guests such as Gianmarco Pozzecco, Massimo Ambrosini and Ciro Ferrara, who played in the last match broadcast free-to-air in ’96, Juventus-Sampdoria, thus creating a symbolic passing of the baton. This move is designed to reach a new generation of fans, offering them the opportunity to follow high-level matches, the company communicates. In addition, Dazn will activate the Fan Zone for Milan-Napoli, a feature that allows fans to interact in real time, comment on the match and participate in polls.
CEO Azzi: “A historic turning point”
Stefano Azzi, CEO of DAZN Italia, explains the meaning of the initiative as follows: “Broadcasting a big match free-to-air for the first time after almost 30 years marks a historic turning point, and even more so if we consider that it will be in exclusive live streaming on DAZN without the need to subscribe. This is an extraordinary opportunity that we strongly wanted and which will allow us to bring the emotions of great Italian football to an even larger number of fans.”
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What strategies might Serie A implement to maintain viewer interest after the initial free match, especially among audiences who typically prefer free content?
Sure, I can help you draft the interview questions. Here are a few suggestions based on the article:
1. How significant is it for Serie A to broadcast a match for free after almost three decades?
2. What impact could this initiative have on attracting new viewers to the league, particularly young fans?
3. How does Dazn plan to promote the “Try and Buy” package to potential subscribers who may be interested in continuing their subscription after watching the free game?
4. As one of the last players to feature in a free-to-air Serie A match, could you share your memories from that particular match and what it meant to you and the fans at that time?
5. Do you see this initiative as a turning point for Italian football and its ability to reach beyond traditional fan bases?
6. What challenges does the league face in terms of retaining viewers who may be used to watching football for free and resistant to paying for a streaming service?
7. Are there any other ways in which Dazn plans to engage with fans and create a unique viewing experience for them during this match?
8. What kind of feedback or reactions have you received from fans and players regarding this decision to broadcast a free match?
9. As one of the main protagonists in the Serie A broadcasting world, how do you see the future of football media rights evolving in Italy and globally?
10. Can you provide any insights into the role that technology and streaming services will play in shaping the future of sports broadcasting?
These questions should help you navigate through different aspects of the discussion surrounding the free Serie A match between Milan and Naples. You can modify or add more questions as needed to tailor the interview to your specific interests and goals.
