This photo went around the world: Mike Tyson bites off a piece of opponent Evander Holyfield’s ear during a boxing match in Las Vegas on June 28, 1997.
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First Mike Tyson bit off a piece of his rival Evander Holyfield’s ear in the boxing ring, now the boxing pensioner wants to cash in on the memory of the historic moment. The plan seems to be working.
Want to feel like one of the most famous boxers in sports history? With new fruit gums, the bold idea is now child’s play – at least when it comes to the marketing idea of Mike Tyson (55).
Exactly 25 years ago, his bite in the ear of rival Evander Holyfield (59) in the fight in Las Vegas went down in sports history. In the anniversary year, sweets distributed by Tyson are intended to commemorate the unprecedented unsportsmanlike behavior of the time.
Mike Tyson sells Evander Holyfield’s ear as a fruit jelly
Tyson had already presented the “Mike Bites” on social media in March, including posting photos of small red fruit gums shaped like a human ear on Instagram.
True to the original, of course, with the corner bitten off at the so-called helix at the top edge. Here you can see the “Mike Bites” on Instagram:
