8 mars 2021
HENRY’s new music division offers a new opportunity to contribute to song visibility through carefully integrated campaigns, using its range of TikTokers as connectors for a real chance to go viral.
Creators such as @adamusic_, @neilshibata, @casssidy_J and @sharlizetrue_ are also examples of talents who can integrate musical content.
In today’s economy, the way songs are marketed, distributed and consumed has changed dramatically. The more content the social funnel gets, the more creative and innovative artists need to be in order to stand out.
From independent artists to global superstars like Dua Lipa, Ed Sheeran and Billie Eilish (to name a few), it’s now important to use authentic and culturally relevant narratives to generate impact, thus increasing streams on popular platforms like Spotify and Apple Music.
The head of the division is none other than Mike Goldfarb, a music marketing manager with specific expertise in Gen-Z culture. His experience managing billions of impressions and digital streams has propelled a number of artists to the top of the music scene in addition to several multi-million dollar partnerships with companies such as Warner Records (recordings), Primary Wave (editing), 21 Entertainment (management) and many more throughout his illustrious career.
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