Roman Reichelt is the new global head of marketing at Credit Suisse, a major bank. So far, Reichelt was “only” responsible for Switzerland, now he wears both hats.
Reichelt’s rise is amazing. He has only been in the bank’s top division for two years. Before that, the marketing man had been with the orange giant for 9 years.
The Migros. At the leading retailer, Reichelt was most recently responsible for the entire self-marketing and communication – with a stop at the national border. Migros does nothing abroad.
No sooner had the managing director started at the financial multinational on Paradeplatz than he brought in colleagues from his old employer.
The new “Digital and Data Marketing” manager with the rank of CS director is a young specialist who previously worked for the Migros subsidiary Digitec Galaxus for over 10 years.
The man started at CS in the summer of a year ago, so he followed his boss’ call within a very short time.
For a few months now, a second youngster has also landed high up in CS marketing, who had previously been paid for by Digitec Galaxus for years.
His role at the bank seems a bit cloudy. It is “Head Digital Journeys”. On the other hand, the career level of the new marketing manager is easy to understand.
He bears the title of “Vice President”, which should mean that he was able to make a big leap in wages when he switched from the hard-calculating retailer to the big bank with its unlimited access to the money market.
The assumption of command by the Migros people in CS marketing leads to victims.
A high-ranking manager left after she had to settle for a subordinate role.
“The marketing of Credit Suisse was restructured in the summer,” a spokesman for the bank confirms the changes.
“Individual areas were merged, which – as is usually the case in such cases – also led to personnel changes.”
The woman who passed is a seasoned manager from the banking business who has been looking after the digital at CS for years. She should have taken on a new function internally.
CS senior woman gone, Migros high-flyer in: the Paradeplatz bank is trying its luck with people from outside the industry. Migi Pigi instead of Digi Pigi.
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