Rosarot was able to assert itself in the pitch for the redesign of Migrolino’s own brand range, according to a statement. For the Migros subsidiary’s ready-to-eat products, the creative agency has developed an independent range brand under the name “Migrolino Truly Good”. In addition, Rosarot realized the packaging design.
According to the announcement, the look should reflect the Migrolino brand, offer customers orientation and contain the promise of “fresh, healthy, fine, sustainable and inexpensive”.
The new design is intended to quickly convey that Migrolino’s ready-to-eat products are “really good”, as it goes on. A bold typography meets a handwritten font. In combination with the natural texture of the paper, this conveys the feeling of sustainability. Color coding and icons provide a quick overview so that customers can find their way around as easily as possible.
According to the announcement, the new packaging has already been implemented for around 150 products from the ready-to-eat range. Sandwiches, Poké Bowls, juices and other items have been available in the new design since last Wednesday in 315 Migrolino and 50 Mio shops throughout Switzerland. The launch is supported at the POS by targeted introductory measures. (pd/yk)
