RateGain Travel Technologies Limited has recently released its PULSE report, which highlights the Middle East region as the leader in travel demand recovery in the upcoming quarter. The report utilized Adara’s travel-intent data platform to analyze travel trends and revealed that business travel to the MEA region has surpassed pre-pandemic levels, with international arrivals being 15% higher in summer 2023 than in 2019. The report also showed that Turkey is the country receiving the most leisure travel bookings for the next quarter, while the UAE remains the top business arrival destination. The MEA region is becoming a lucrative market for travel expenditure, as travelers choose to spend their vacations in countries with attractive exchange rates and book their holidays in advance to reap benefits from stronger currency. Adara’s travel-intent data platform is used by leading airlines, hotel chains, tourism organizations, and OTAs to drive higher ROI on their marketing campaigns. RateGain Travel Technologies Limited is committed to helping its customers worldwide accelerate revenue generation through acquisition, retention, and wallet share expansion.
