Microsoft’s Strategy to Revitalize Xbox Series X and S: Attracting More Games Amidst Declining Sales

Microsoft has noticed a trend where new games are being released on all platforms, except Xbox Series X and S. In one blog posts the company explains that they want to reach out to developers to find out how they can make the console more attractive for game releases. The hope is that this will increase the number of games on the console and attract new players, while retaining existing ones.

It’s a bit like testing players who play similar games to you. They are your main target audience, and you want to hear new perspectives because their expectations may be different from people who are deeply involved in your community. – Deborah Henderson, researcher at Xbox.

It’s no secret that Microsoft has had a hard time attracting players to the Xbox Series X and S, and developers who want to release games on the consoles. In the past, we have reported that game distributors are considering stopping releasing games on Xbox consoles, mainly due to the a decline in sales in Europe. As a result, European retailers have also recently banned the purchase of Xbox consoles.

That Microsoft now wants to reach out to developers is a sign that they are trying not only to bring more games to the console, but also to increase sales. Whether it’s too late for Microsoft to save this Xbox generation remains to be seen.