Microsoft CEO Satya Nadella has stated that Microsoft wants to become a dominant player in the gaming industry, and with the acquisition of Activision Blizzard King, this goal can be achieved…
The $68.7 billion transaction has been closed, so the company led by Bobby Kotick also belongs to the Redmond tech giant (and Kotick will remain in the CEO seat of ActiBlizz until the end of the year), and this is certainly not a small amount of money, especially compared to the fact that in 2021 ZeniMax Media , Bethesda’s parent company was bought by “the greenies” for $7.5 billion, but Microsoft has also acquired a bunch of other studios since 2018 (Ninja Theory, Playground Games, Undead Labs, Compulsion Games, Obsidian, inXile, just to name a few examples) .
Nadella spoke to Axel Springer for the first time publicly since acquiring the publisher of Call of Duty. He said that game publishing and development will take on double importance from this moment on, so it is possible that we will see further investments from Microsoft, which can afford it, since the company has a ton of money in relation to Windows and Office…
“We are very excited about it. For us, there are a few things that go way back as a company. Gaming is one, right? When I think of Microsoft, I think of development tools, proprietary software, and games. Those are the three things we’ve done since the beginning. For us, gaming is the only area where we believe we can really contribute in consumer markets. If I look at people spending more and more time on games and Gen Z will play more and more. The way games are made, the way games are delivered will change radically, be it mobile, console, PC or even the cloud. So we’re looking forward to doubling our game manufacturing and publishing business. From now on, we will be one of the largest game publishers and also a company that builds platforms for it,” said Nadella.
It was Nadella who promoted Xbox chief Phil Spencer to Microsoft’s senior leadership in 2017… so he means business.
Source: WCCFTech
2023-10-24 19:18:02
#Microsoft #double #game #developers #publishers
